Still not sure what this means, in terms of book marketing.We say we work through a national network of promotional products salespeople, not directly to non-bookstore buyers
who they are selling to
We are quite explicit that we sell to non-retail, non-bookstore buyers in corporations, associations, schools, gov’t agencies and the military
or why they might be interested in buying novels through this outfit.
We say they buy books as promotional items – in large quantities, non-returnable
Great to hear! Can you be more specific? (What positions have you filled, and with whom?) This would be valuable information to those considering your services.I (Brian Jud) have 25 years in the publishing industry
Again, fiction or non-fiction? I'm still confused about how fiction fits into this model.and have sold over 500,000 copies of my own books to non-retail buyers
Great -- Then you can surely give a few examples of corporate customers buying works of fiction in bulk, and why. I understand if you can't give actual company names, of course, but something like "A ______ company bought _____ copies of a ______ novel, for the purpose of -______" (Consider it a chance to boast about your favorite success stories.)my 20 years of corporate marketing experience prior to that helped me understand the buyers’ side; my business partner has 25 years in the promotional products industry; the salespeople have various levels of experience from 1 – 40+ years of experience
Would you be able to speak to this in more detail? For instance, we're with Consortium/Perseus, and there is no way they would listen to a broker. You make this sound like a slam dunk, and obtaining a distribution agreement is anything but easy. They check your sales, your finances, what you spend on marketing and promotion, print run averages, and the quality of your books. For instance, we had to send in five of our best selling titles.We Submit Your Book to Distributors that Can Sell It to Non-Bookstore Retailers For You
- We know who they are and what they want to see
- We fill out the forms in the proper format, with a copy to you
- The distribution companies contact you to finalize the agreements[
- You get 100% of any sale -- we do not take a percentage of it
Yes, major distributors do work with these national accounts, but you have to realize that getting your books actually placed in these locations is extremely hard...and expensive. For example, Hudson News (who has stores in airports and train stations) charges an enormous fee for any title that's chosen for shelf space. It's beyond many publishers except the large conglomerates. Additionally, you need to sell a certain amount of books before the likes of Hudson News will even consider looking at a book.They can get it on the shelves in Wal-Mart, Costco, airport stores, business stores, supermarkets, pharmacies, specialty stores such as Home Depot, Michaels Crafts, Williams Sonoma, Toys R Us, Petco, Ace Hardware and many others.
The idea of 5,000 sales people takes my breath away. I've never heard of a sales force such as this. Could you elaborate on who these sales people are?
Yes, this is my thinking as well. However, what most people don't know is that commissioned reps usually work for large distributors, and that takes up most of their time because that's the place where the most sales will happen. Anything left over is spent on business ventures like this. Also, buyers are very faithful to solid distributors because they're known for repping publishers who put out a consistently good product. At that, even the really huge blue chip distributors don't have 5,000 commissioned sales reps. It defies gravity. More to the point, sales reps come in all shapes and sizes, and the ones who have established relationships with buyers don't have the time to fit an unknown marketing company into their schedules. So quality is a real issue.It appears they work on commission, so it doesn't sound like a salaried sales force like a publisher would have.
Here is the page for fiction: http://www.bookmarketingworks.com/index.php?pg=fictionprogram.htm
From the website:
[FONT=Times New Roman, serif]The chances of your book begin accepted is enhanced because we know the decision makers. We follow their specific guidelines for sending your book to distributors in non-bookstore markets like... [/FONT]
[FONT=Times New Roman, serif]Warehouse clubs Supermarkets[/FONT]
[FONT=Times New Roman, serif]Discount stores Military exchanges [/FONT]
[FONT=Times New Roman, serif]Airport bookstores Museums, Parks[/FONT]
[FONT=Times New Roman, serif]Specialty stores (Home Depot, Michaels Crafts, Williams [/FONT]
[FONT=Times New Roman, serif]Sonoma, Toys R Us, Petco, Ace Hardware, etc)[/FONT]
[FONT=Times New Roman, serif]Home shopping Networks Display Marketing Companies[/FONT]
http://www.bookmarketingworks.com/index.php?pg=fictionprogram.htm said:You get 100% of any sale -- we do not take a percentage of it
we only make money when books are sold