Hybrid publishing deals

Catriona Grace

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The aspects of trade publishing included in hybrid publishing are: ....The publishing house helps with marketing too, sometimes they make book trailers and swag photos.

So in Romania the hybrid publisher behaves like a trade publisher except the writer pays for the publication of the book and the two entities split the profits from sales?

Semantics.

(Less snarkily: if I parse Maryn's definitions, it's where the publisher's profits come from - a hybrid publisher might take payment from authors, but still makes its money from book sales.)

Based on the definitions supplied above, there's no difference between hybrid and vanity press except undefined "aspects of trade publishing" attributed to the former. "Hybrid publisher"appears to be "vanity press with a convincing spin."
 

Nether

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Indie publishing – Self-publishing, as opposed to trade publishing. The term intends to remove the stigma once associated with self-publishing, although it's also used to imply publishing with a legitimate small press, further disguising the fact that a work is self-published.

I notice independent publishing/independent publishers aren't on the AW terminology list. Does AW officially view independent publishers as trades even when they don't necessarily have retail distribution beyond POD and ebooks? (And then the term "independent publishing" is viewed by the terms list as being synonymous with "indie publishing"?) Because that part is kinda confusing, particularly since some presses traditionally viewed as independent publishers technically have retail distribution while other small independents lack conventional retail distro (yet don't collect fees from authors, nor are they just an author self-pubbing under the name of their own press).

But, in general, it seems like terms are played around with quite a bit so these kinds of agreed-upon definitions are useful. Especially when some things deliberately sound alike.
 
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As far as the OP's situation is concerned, it'd be important for them to define what they mean by hybrid, so we can better advise them.

I can see a hybrid publisher meaning the company does some things for the book and leaves other things for the author to do, but for whatever they do, even if it's just give the author a "publisher" they can put on the spine of their book, they take a percentage of the money made by the book. The book would still have to make money for them to get paid, therefore, there's an incentive to do something to get the book to an audience. But if they don't and the book fails to reach readers, the author is not out any more money than if they self-published alone. Whether whatever they offer is worth the loss of royalties vs. self-publishing is up to the author to decide.

If I'm right, this would be different from vanity, which makes money off "packages" that the author buys to get their book published, and that's money the vanity publisher would get regardless of how the book sold. There the publisher makes money off the author, and doesn't care how the book does at all.

I don't know if that's the official definition, but it's how I read Maryn's definitions of Hybrid vs. Vanity.
 

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I can see a hybrid publisher meaning the company does some things for the book and leaves other things for the author to do, but for whatever they do, even if it's just give the author a "publisher" they can put on the spine of their book, they take a percentage of the money made by the book. The book would still have to make money for them to get paid, therefore, there's an incentive to do something to get the book to an audience. But if they don't and the book fails to reach readers, the author is not out any more money than if they self-published alone. Whether whatever they offer is worth the loss of royalties vs. self-publishing is up to the author to decide.

This seems like a reasonable hypothetical. Not sure I’ve heard of an outfit that works like this, though. I’d be happy to be proved wrong - seems like it might fill a niche.

For me, at a minimum, the publisher would have to do pre-release marketing, and proper print distribution. Like, get it on shelves and not just have it listed with Ingram as POD. Those are the bits that really can’t be duplicated with self-pub.
 
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Elenitsa

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So in Romania the hybrid publisher behaves like a trade publisher except the writer pays for the publication of the book and the two entities split the profits from sales?

Based on the definitions supplied above, there's no difference between hybrid and vanity press except undefined "aspects of trade publishing" attributed to the former. "Hybrid publisher" appears to be "vanity press with a convincing spin."

The writer pays for the publication of the book (or sometimes they split costs) and if they split costs, they split profits too. The idea is that a small or medium publisher cannot take the financial risk of a book (investing everything in a book which fails to sell, in a very uncertain book market - our main problem here is the book market), therefore the writer (or his sponsors, because in some lucky cases, the writer has sponsors) has to share the financial risk.

I would not say that they behave like a trade publisher, because there are things they cannot do - usually not display your books in bookshops (except in some cases, in a few bookshops they have a contract with), they cannot help much with marketing because they have no specialised people for this, etc.

The difference between hybrid and vanity press is that a vanity press will print the number of books you ask for and give all of them to you to store and sell, with no marketing help at all. It is also a main difference that they will print what you paid for (without a vetting/ editing) because they live from your money.

A hybrid press is careful with its reputation and won't accept bad quality books. Some mediocre ones might sift, if they are salable and they do not affect negatively the press as concerns the subject, but usually they choose good ones. So vetting is ensured. They make sure a literary critic or a better known writer publishing with them writes the foreword and the fourth cover endorsement. Sometimes these publish book recommendations in literary magazines too. And when they print the books, they do not dump them all in your lap. They give you the number you asked for, and they sell the others through online bookshops and at literary events. Some of them also give you a public launching of the book. (Some cannot, usually because they are not in the same city, but at distance). But some of the ones being at distance still offer an online launching or book trailers and various kinds of media swag. And they help with the marketing too, with online posts and so.

I have never mentioned Ingram, nor Amazon, because they do not work here. If you want to self publish, usually, you take your book, already converted into a pdf, to a typography and they print it for you without a publishing house. Then you manage how to sell it yourself. Or there are a couple of newer print-by-demand platforms which do some services for you (not sure what, because I did not use them) and they sell your book on paper or e-book.
 
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Elenitsa

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Fourth cover seems to be specific to magazines. Aren't magazines and books different?
In this word/ expression, it is the same. It is how the back cover is called in the publishing world; simply as this. I have heard it here more about books than magazines. And I guess it makes sense, both the magazines and the books have a fourth (back) cover.
 

Fuchsia Groan

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I’ve had dealings with a few hybrid publishers in the US, receiving press releases and review copies from them. My impression is that they do not distribute to the trade, and they do charge authors extra for publicity and marketing, such as sending out those releases. What makes them different from vanities is that they claim to curate their list. They don’t put out hundreds or thousands of books a year, and occasionally they will publish a book for free if the editor thinks it has serious commercial potential.

I have seen some of these books have local success. One was picked up by a bookseller for a townwide reading program. I would not publish a children’s book this way, personally, because the big trade publishers have a lock on the school and library market, where most children’s books are sold.

Celebrity picture books get a lot of press, but unknown authors get agents for their picture books and chapter books and middle-grade books all the time and sell these books to publishers. (The Society of Children’s Books Writers and Illustrators has resources and info.) I was nobody and I got deals for four YA books. The querying process isn’t fun, but it is a potential in for unknown authors in the US.
 

Woollybear

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There's a publisher I've occasionally considered publishing with under the hybrid model. Green Writer's Press. They claim to use sustainable printing methods (their paper, ink are eco-friendly) and they curate their list to environmentally themed titles and such. I like the idea of my books making friends with those similar books. I like the vibe of the place.

They rejected my manuscript when I subbed to their trade model, but they also have a hybrid model, in which an author can help defray costs. It doesn't feel like a scam operation. It feels like a philosophical approach tempered by the economics of publishing. The gal in charge said we might be able to arrange something.

The advantages to me would be any printing would be on recycled paper using soy based ink, and I would be associated with a press that is trying to tend Earth. The disadvantages are the rights question and that I'd still need to do all the marketing and such I'm already doing.

I imagine each of these places is different.
 

Steve Patschke

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I agree with the vanity press remarks here. Be careful there's a lot of unscrupulous presses out there as everyone has mentioned. Research is your best friend in this case I believe.
 
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Steve Patschke

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There's a publisher I've occasionally considered publishing with under the hybrid model. Green Writer's Press. They claim to use sustainable printing methods (their paper, ink are eco-friendly) and they curate their list to environmentally themed titles and such. I like the idea of my books making friends with those similar books. I like the vibe of the place.

They rejected my manuscript when I subbed to their trade model, but they also have a hybrid model, in which an author can help defray costs. It doesn't feel like a scam operation. It feels like a philosophical approach tempered by the economics of publishing. The gal in charge said we might be able to arrange something.

The advantages to me would be any printing would be on recycled paper using soy based ink, and I would be associated with a press that is trying to tend Earth. The disadvantages are the rights question and that I'd still need to do all the marketing and such I'm already doing.

I imagine each of these places is different.
Woollybear just curious about your publication. Is that a e-book self published? Did you hire out the cover illustration? If so, who did you use if you don't mind me asking