How to organise a book launching online?

Editing for authors: because every writer needs a good editor.


A seadog looking for crewmates
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Sep 20, 2011
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Bucharest, Romania
In these times, when all literary events had been cancelled for several months (since March till God knows when), some writers have moved their book launchings online. And I am asking how, because I am not sure it had ever been done so in my country. I have always attended only book launchings in person, and all my books which had one, had it in person, for 2 hours or 2 hours and a half, with various critics speaking about the book, with an actress reading a fragment or two, sometimes also with musical interludes matching the book subject. Then, they were followed by a glass of champagne in the protocol room.

I am thinking about organising a book launching online, but I am not sure how to do it. Any ideas? And can it give me new readers, or would it be only for the already fans to see it?

Elizabeth George's book Write Away