When newbie writers start taking their writing careers seriously and squelch the overwhelming desire to become a "published" author?
Plenty of 'newbie' writers take their work seriously. Many of them, in fact. It's not until they embark on the depressingly long & frustrating path to publication that problems arise.
When I started writing, there was nothing available outside of
Writer's Market. Shocking as it may seem, a lot of writers still use it &
Writer's Digest. They may also look online for publishers who might want their books. After querying & getting rejected by big houses, they start to look at the little ones.
That's where sharks like PA & failures like Highland find their victims: People who write, but have not yet found a publisher for their work. And if you are a writer, hunting for that elusive contract, you just might decide that these people are the answer to your dreams.
Sure, eventually the survivors come here. And I stress
survivor because after a truly negative publishing experience it takes a lot to pick yourself back up & try again.
But to blame people for wanting to be published is cruel and not a little sanctimonious.