Seems to be focusing primarily on non-fiction books and essays.
I haven't googled the two publishers yet, but there's very little that shows any significant publishing experience.
Pluses: Not trolling for writers - in fact, given a second look, there's not even a designated "submissions guidelines" link. I have no clue how they've gotten the books they have for publication, but the web site is definitely aimed at readers.
For niche non-fiction, which much of this appears to be, a small press can work fine. It would be good to know more about their editors and their means of promotion outside of Twitter/Tumblr/Facebook. In fact, it might be nice to see the web site a tad more organized and laid out for ease of viewing, but that's my personal peeve (I like more pages and less depth than having to scroll a lot).
Personally, I'd say keep an eye on this publisher. If they're still at it down the road and you write something that seems to fit in their specific niche, then you'll have to make a decision there.
How did you hear about them to begin with?