My best advice is to remember the GOLDEN RULE:
Gold flows TO the writer, not away FROM the writer!
Most definitely, and we will do as much as a traditional publishing house does to advertise and get your book into brick and mortar bookstores, online bookstores and every other place we can open a door for you.
Next, ask your editor (since he seems to be in an answering mood!) which distributors have the company's books currently in their catalog, and have them provide the ISBN. (Don't help, now! Let THEM tell YOU!)
See, there are only a very few distributors and/or wholesalers (about a dozen) who get the books to brick and mortar stores. Here are a few:
Ingrams
Baker & Taylor
Books West
General Independents
Ingrams is the largest, and publishers scream their name with enthusiasm (even if it's a lie.) That's because Ingrams doesn't have that many agreements with POD publishers. Instead, they have the agreement with the PRINTER, which is often Lightning Source. When people think
publisher they often think that there's a printing press in the basement. Not so! Most all of the POD publishers use a very small number of printers.
The agreement that Ingrams has with Lightning Source will allow your book to show up on the Amazon and Barnes & Noble's website, etc. It might even show up through an ISBN search in a brick and mortar store.
HOWEVER, and it's a
BIG however -- "listed" is not the same as "available". What often happens is that a book will be listed on Amazon as "not available" or will require the buyer to pay a surcharge and extra shipping costs, which discourages the purchase. The same goes with physical locations. Ask your editor if the books are "returnable". Often they're not, so the brick and mortar stores won't stock them on the shelf. If they can't get their money back and the book doesn't sell, they're out the money. Businesspeople that they are, they will ORDER the book if a customer prepays, but that's about it. That puts a heavy burden on you to get the public excited enough to go order a book and wait 2-4 weeks for it to arrive.
Think carefully about whether you want to spend $600 now, plus $600 next year on promotion, and the next year and so on, just to get enough interested readers to buy it to break even.