OK. I'm always a little slow on the uptake with these things, but whose side was I supposed to be on? Amazon didn't want to raise the price of eBooks from $10 to $15.
To me, that's good for readers. I don't want to pay that much for an eBook. It's ELECTRONIC for gosh sakes! Can't tell me the cost of production has gone up nearly 50%. Frankly, I think $10 is outrageous to pay for a bunch of electrons.
Hi Shadow Ferret --
Cost is just one consideration in setting prices for a product. Slushie mentioned the timing -- if you want something when it first comes out, you pay for that. If you wait, the price comes down.
Another consideration is -- well, how much are people willing to pay for the thing?? What will the market bear?
Let's say I make Super Cool Gadget. It costs me $5 to make. But I do all this market research, and I learn that people will pay me $15 for it. So I price it at $15, and they pay me! So why should I only charge $7? At $7, it's going to take me a long time to be able to hire more people to help me make more Super Cool Gadgets, their accessories, and it will take me far longer to have the money to make Really Super Cool Gadget 2.0. If I don't want to expand my business, $7 is probably fine. But if I want to grow, I'd better consider charging what people will pay.
So the publishers are experimenting some here. They think people will pay $15, so they're going to try it. Maybe you won't pay. You're not getting as much as a paper book, you say. And for you, you're absolutely right.
But I say -- well, I'm getting my book the instant I press "buy". I don't have to leave my warm comfy chair. I don't need to wait 2 or 3 days for my friendly UPS man. I don't need to clear off my bookshelves to try to find a place to store this book. When my friend who never returns things asks to borrow my book, I can say, "Sorry! It's an ebook that I can't lend out. But I really would lend it if I could." (wink)
So for me, it's totally worth $15. I buy it at $15. Depends on the book, of course. But I buy.
So the publishers are hoping there's enough people like me out there to make up for the people who won't pay $15. If there's not, the price will change. Again and again.
Does this help any, or does it just make it worse??? Really, we can't hope to fully understand. People go to school for this for years, and they get out and work to become experts, and even they argue with each other as to how this all shakes out.