ad campaigns on bookbub?
- Thread starter David_G
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I use them from time to time. I usually set the spend to $15 for one single day. Never made money back, but have sold from one to four copies of one of my books (IIRC) with this avenue, depending on the pricing of the book. Sold one at full price on one trial, sold four on sale on another trial. I'm considering running an ad on Bookbub during an upcoming sale.
The important thing is to get good comparative authors so they can place your ad well. Liz has talked about the things she has tried on Bookbub ads in her self publishing thread, which I forget the name of. I remember her remarking that self-pub authors were better comps, and I've found the same.
The important thing is to get good comparative authors so they can place your ad well. Liz has talked about the things she has tried on Bookbub ads in her self publishing thread, which I forget the name of. I remember her remarking that self-pub authors were better comps, and I've found the same.
My experience is pretty much the same. They work but not well.
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It's been a number of years since I ran ads on BookBub.
My go-to reference was this book, which is now 5 years old. My experience with my expensive, short-term test ads was good - I didn't make my money back, but I sold some copies. When I tried to scale the ads, though, I got nothing, so I gave up. As far as money-losing ads go, Amazon tends to move more copies for me.
Having said that - the book market has changed a great deal, and the kinds of books BookBub is accepting into their newsletters have changed as well. I would say if you can set yourself a decent budget, it might be worth doing some experiments.
My go-to reference was this book, which is now 5 years old. My experience with my expensive, short-term test ads was good - I didn't make my money back, but I sold some copies. When I tried to scale the ads, though, I got nothing, so I gave up. As far as money-losing ads go, Amazon tends to move more copies for me.
Having said that - the book market has changed a great deal, and the kinds of books BookBub is accepting into their newsletters have changed as well. I would say if you can set yourself a decent budget, it might be worth doing some experiments.
All,
Thanks for the input. I've so far only done Amazon sponsored ads with way more spend than sales and wondered about other ways to advertise.
Interesting that results are better when comps are to self published authors.
Thanks for the input. I've so far only done Amazon sponsored ads with way more spend than sales and wondered about other ways to advertise.
Interesting that results are better when comps are to self published authors.
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The only ads I've ever run that turned a profit were on Facebook, and that wasn't consistent.
Stacking methods can help a little. I've done reasonably well running inexpensive Amazon ads around the times I've listed in things like EReaderIQ. It doesn't so much give you a big bump, but it sustains the bump from the newsletter a bit.
Stacking methods can help a little. I've done reasonably well running inexpensive Amazon ads around the times I've listed in things like EReaderIQ. It doesn't so much give you a big bump, but it sustains the bump from the newsletter a bit.