http://www.af.mil/news/story.asp?id=123080122
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That all changed one fateful day in 2006. At a comic book convention in Los Angeles, the comic book creators charity, A Commitment To Our Roots (now called The Hero Initiative), auctioned off a lunch with Marvel Comics Editor-in-Chief Joe Quesada.
"It's not every day you get an opportunity to have the ear of someone like that," Major Yocum said. "We're taught in the Air Force to take control of our career and learn to market ourselves, so as soon as I found out about the auction, I decided I was going to win that lunch."
The auction closed out at a little over $700, but all for a good cause -- helping comic book creators as well as opening the door for his own ambitions -- so the price didn't matter. "Especially when it helps your own dreams come true," Major Yocum said.