Distribution / niche markets?

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ATP

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Hello all.

I have an un-yet tested assumption that professionals of one side of a market generally look to their industry/professional organisation for their industry related books. Or, much less via their local bookstore. This concerns issues related to time, and assumed information searching patterns.

In other words, the traditional distribution route might not be the way to go--perhaps
self-publishing plus self-distribution might be the way to go. Any of the more experienced here care to comment on this view/assumption? Any here have done what I am considering?

Thanks.
 
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Would an industry/professional organisation endorse and/or distribute industry-related books that weren't published by a commercial publisher they were familiar with?
 
veinglory

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I have trouble seeing people going to their professional group for books. I get recommendations from peers but I buy them either from the store or online at Amazon or Alibris. I sometimes get free books from trade organisations but I have never had them act as vendors.
 
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