I understand what you are saying. But when, for example, I mention some scholarly presses (as you say, not all of these are university presses) I get a positive reaction. Something like "Oh, they're good." Others though I don't get this sort of immediate reaction about. I wonder how they are making these comparisons. I was also told that contracts offered by this type of publisher are pretty much the same. Basically, they offer similar royalties, for example. So what would you say I should look for in a book contract, that will differentiate them over each other? The number of books they publish? Their sales (but how would I get sales figures)? The quality of their printing (but how will I know)?