Hi, Wendy. I agree with those who like your site. it is very professional. And that is saying a lot because I work for a web design company and I've seen people come to us with some very poor websites and leave with very good websites.
I wanted to give my opinion on a blog. I think it would be a good fit for you. People are correct when they say that not all websites or industries need or a good fit for a blog. Evaluate it on a case by case basis. However, it would be a good idea for
you to have a blog. Here is why...
1) You are a porfessional writer. It would be a good idea to show people how well you write. A quasi-showcase.
2) You are trying to generate business (leads). One of the great ways to garner interest is to teach, write, inform, and connect. A blog can help you do this.
3) You are establishing yourself as a professional in your field (writing). A great way to establish your professionalism is to talk about your professionalism. I know it sounds egotisitical, but it is true. If you are confident and proud of what you do, talk about it like a professional. Or in this case blog about it.
There are some reasons I think a blog is a fit for you. As I said I work for a web desing company and I am the marketing manager. I am the SEO, SEM, PPC, online marketing specialist for the websites we design. As of September, I began a blog about online marketing, website design, and blogging. (
www.onlinemarketingstudy.blogspot.com). It is fairly new, but I write every day. The reasons? Establish myself as a professional. Help others who cannot afford agency services, generate interest in my services for those who can afford my firm's talents. Awareness, instruction, lead generation.
As for search engines and blogs, Engines love blogs. Why? Fresh, updated content. Engines do not read graphics or images, only text, therefore feeding the spiders frequent updated text about your services, helps them understand where they should rank you in regards to certain keyword phrases. Like handing them flies on a platter.
Hope this helps. If you have any questions about setting up or getting started, I'd love to help. Feel free to PM me at any time.