View Full Version : 15 Favorite Ways to Develop Your Author Platform

04-26-2007, 12:16 AM
The term author platform is popping up all over the place, but what exactly is an author platform? Essentially, your platform is based on your expertise--a specific nonfiction topic about which you write or your genre and unique voice/style as a fiction author. Having a strong author platform is becoming increasing important in marketing your books or even landing a deal with a major publisher.

Here are my 15 favorite ways to develop your author platform. Please feel free to add your own to the discussion!

Get credentials related to your specialty
Join and participate in professional associations
Create a website that demonstrates your expertise
Publish a blog
Publish a podcast
Write and publish articles (online or in print publications)
Publish an ezine
Volunteer or do perform pro bono work
Serve on committees and panels
Teach online and off
Get quoted in magazines and newspapers
Participate in social networks
Give speeches
Get on radio and TV
Create a PR campaign both online and off -- to further expand your platform----------------------------
Patrice-Anne Rutledge
Bestselling author (24 books) Freelance Journalist Online Book Promotion Expert
Author, The Web-Savvy Writer: Book Promotion with a High-Tech Twist
http://www.websavvywriter.com (get my free special report on author websites)