Re: sigh
Well, shucks. About time for a line-by-line commentary on this typically mendacious twaddle from InfoCenter.
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Contrary to what you may have been told by a local Barnes and Noble bookstore manager, they have no such policy at all,</BLOCKQUOTE>
Note that exactly what policy they're denying B&N has isn't specified. That makes it hard to pin down.
But no, Barnes & Noble doesn't have a policy against stocking digitally printed books. They have a policy against stocking non-returnable, overpriced, poor quality books that require payment up front (rather than in 60-90 days) and only have a short discount.
Big difference!
To quote from BN.COM's website:
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Print-on-demand titles: with over one million titles already in print, and another 50,000 or more published every year, we obviously cannot carry every book that is published. Indeed, the key to print-on-demand technology is that it enables publishers to keep a vast number of titles in print and available without stocking inventory. Print-on-demand titles will continue to be featured on the Barnes & Noble.com website, and available for customer orders in our stores.
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Featured on the website, and available for order. Got that? That's B&N's policy.
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and they do not categorize PublishAmerica as anything other than what we are.</BLOCKQUOTE>
A POD vanity press....
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Not only does Barnes and Noble have no policy against stocking print on demand books, Barnes and Noble actively enbraces [sic]
the entire concept of Print On Demand.
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See the quote from Barnes and Noble above.
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We see lots of misconceptions, in this thread and elsewhere, on the returnability issue. The facts refuting this are very plain and easy to offer as evidence. Non-returnable books are the direction that the industry is taking, and what you're hearing is not at all true, of course.</BLOCKQUOTE>
This is a plain lie. Offering the facts would be a refreshing change.
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Just as one example, PublishAmerica has an account with Barnes and Noble and many other bookstores, including chains, and they buy our books all the time.
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Okay, so they have an account. They have to get those books that the authors' families and friends order somehow. "They buy our books all the time"? Sure, every time Aunt Mable orders one....
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Please see this thread and many others like it, and the additional info below:
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http://www.publishamerica.com/cgi-bin/pamessageboard/data/main/8622.htm
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No publisher guarantees book sales to bookstores.</BLOCKQUOTE>
True enough. Much like no auto manufacturer guarantees auto sales through car lots. They don't need to make that guarantee. They're in business to sell books to the general public. How else is the general public to get those books?
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Major chain bookstores have no policy against stocking non-returnable books.</BLOCKQUOTE>
They merely refuse to do so.
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Actually, Barnes and Noble has quadrupled the number of books they order from PublishAmerica during the past year. </BLOCKQUOTE>
"Ordered from" is not the same as "stocked." Note the weasel-wording. With 8,000 happy authors now (up from a claimed 5,000 last year), I can well imagine that the number of orders has increased.
A term like "quadrupled" is hard to pin down, though. A real number would be helpful. If last year one book was ordered through B&N and this year four were ordered, that would be quadrupling -- but four sales is still pretty pathetic.
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Thousands, each and every month, of PublishAmerica books are sold in bookstores. Hundreds of bookstores across the nation stock our books.</BLOCKQUOTE>
8,000 happy authors, each getting his family and friends to special-order their books, can work out to thousands "sold in bookstores," if by "sold in bookstores" we mean that's where the money changed hands, over at the Special Order desk. Hundreds of bookstores stock their books? (Note that distinction between "sold" and "stocked.") Let's see -- 8,000 happy authors, each pestering their local bookstores to please, please, please, stock a copy on consignment ... if 5% of those happy authors are successful, then one or another PublishAmerica book will be stocked (in dribs and drabs, by ones and twos) in "hundreds" of bookstore.
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PublishAmerica books have the same chance of making it onto a bookstore shelf as do the books of any publisher.</BLOCKQUOTE>
A lie.
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It may be of interest that less than one percent of all authors ever see their books stocked by bookstores at all. </BLOCKQUOTE>
I wonder where they get this statistic? Does it mean that most people who write books don't manage to sell them? When you figure that around 98-99% of all books get rejected -- then you figure in the textbooks and such that don't usually get bookstore distribution -- yeah, I think they're counting "all authors" as meaning "everyone who ever tried typing a book."
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For bookstores to stock all books published would mean adding 15 feet of new shelf space each and every day.</BLOCKQUOTE>
Which they make up for by stripping and returning 15 feet of books per day.
Now how big is fifteen feet of shelf space? Figure one bookshelf, twenty feet long by five rows high. 15 feet of shelf space would be 15% of that. How many linear feet of bookshelf does your average Barnes & Noble, Borders, or Books A Million superstore have? Thousands of feet? A million linear feet?
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Therefore bookstore managers must be selective, so they decide based on what that they think will sell. If they do think it will sell, they will stock it, and vice versa. So, if your book is romance and the store's shelves are overflowing with romance novels, the odds are they won't stock it. And, if your book is a history of agriculture in Tupelo County, Mississippi, the bookstore manager in Seattle may feel the same way.</BLOCKQUOTE>
The only way that
your PublishAmerica book will make it on the shelves is if you're a local author and you begged. Poorly produced, unedited, overpriced books don't generally sell very well.
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Bookstores will generally stock a book that they think will sell, regardless of whether it is returnable or not, </BLOCKQUOTE>
If not returnable, if the author made special arrangements, or can guarantee that Mom and Dad and the guys in the carpool will be by to buy copies. Many bookstores do indeed have "local author" shelves. When was the last time
you bought a book off that shelf?
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and regardless of whether it is printed on digital or offset presses.</BLOCKQUOTE>
A total red herring.
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Please do not judge a bookstore's corporate policy by what one local manager or one letter tells you.</BLOCKQUOTE>
Judge it by what bookstore managers across the country and dozens of letters tell you.
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You can find stories on our website about, for example, two Borders locations in one town: one manager insists that he cannot carry a book, the other orders 40 copies. </BLOCKQUOTE>
You can find stories on your website (until you delete them) of bookstore managers refusing to touch PublishAmerica books, and of national headquarters cancelling orders for PA books that local bookstore managers placed.
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Bookstore managers are human, they have strengths and weaknesses like all of us, they can make good judgment calls and bad ones. One will like your book, the other may not.</BLOCKQUOTE>
The bookstore managers that fill their shelves with unsalable, non-returnable books ... don't last long. Figure out for yourself which ones made bad judgment calls.
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Also worthy of note, most of your books are physically, actually, in stock at Ingram, with copies in their Oregon and Tennessee warehouses, and at a Barnes and Noble distribution center, ready to ship immediately.</BLOCKQUOTE>
Big whoop. That means you ran off three copies. Since you're already sending the author two "free" copies, that means for each title you're getting five printed up.
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A Vice President at Barnes and Noble wrote us a letter recently,</BLOCKQUOTE>
How recently? They've been using this same letter for at least two years.
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saying, "We very much believe in print-on-demand (POD) technology as a cost-effective tool available for publishers to extend the range of their title offerings to Barnes & Noble... We believe that POD represents an opportunity to increase the range of titles we offer... We will continue to stock every title that you publish, which enables us to rapidly replenish our stores..." </BLOCKQUOTE>
That must have been before B&N sold off its digital printing equipment to Lightning Source (last August) and before B&N decreased its investment in iUniverse from 49% to 22%.
Since it's demonstrably true that B&N
doesn't "stock every title" that PA publishes, one wonders what else was in this letter, who it was addressed to, what was deleted in those elipses, and what question it was answering in the first place.