Commercial viability vs high standard of writing

Dark Sim

Super Member
Registered
Joined
Apr 18, 2006
Messages
94
Reaction score
3
Location
Turning in my grave
On a scale of 1 to 10, let's suppose your level of writing was about 6 or 7, but you came up with an idea/ set of characters/ plot that had enormous commercial potential. Suppose that your characters had the potential to be turned into merchandise, video games, films, etc - a whole multi-million dollar franchise.

Are agents and publishers more concerned about the level of writing of an author or the commercial viability of their product? In other words, would agents ever accept an author even if they aren't entirely up to scratch because they seem the opportunity to create huge revenues? Or is significant weight still given to the actual literary ability/ style?

The reason I ask is that, first off, if the building blocks of commercial opportunity are there, then might not the agents reason that an editor could simply help this author tighten up his or her writing to come up to a publishable standard?

Second, in other fields of entertainment such as music or acting, one can clearly see that sometimes the producers/ studios etc might realise that a singer may not have the greatest voice of all, but they might be someone whom the studios could market to the masses. With the right technology (and maybe Antares Autotune) they can be made to sound better than they actually are, but it's the commercial potential that appeared to be important.

Certainly with regard to literature such as early comic books like Superman or Batman, it's unlikely that publishers would've viewed them as literary masterpieces. But there's no denying that they have immense commercial potential. I was wondering therefore, if agents ever make decisions in this way. How much does the commercial aspect feature into rejecting or accepting a submission? I picked 6 or 7 on the writing scale, because it's obviously not scraping the bottom of the barrel at 1 or 2, but not right up there as a literary prize winner either.

Feedback welcomed.
 

dantem42

Super Member
Registered
Joined
Nov 12, 2005
Messages
344
Reaction score
25
Location
Philippines
Dark Sim said:
On a scale of 1 to 10, let's suppose your level of writing was about 6 or 7, but you came up with an idea/ set of characters/ plot that had enormous commercial potential. Suppose that your characters had the potential to be turned into merchandise, video games, films, etc - a whole multi-million dollar franchise.

Are agents and publishers more concerned about the level of writing of an author or the commercial viability of their product? In other words, would agents ever accept an author even if they aren't entirely up to scratch because they seem the opportunity to create huge revenues? Or is significant weight still given to the actual literary ability/ style?

The reason I ask is that, first off, if the building blocks of commercial opportunity are there, then might not the agents reason that an editor could simply help this author tighten up his or her writing to come up to a publishable standard?

Second, in other fields of entertainment such as music or acting, one can clearly see that sometimes the producers/ studios etc might realise that a singer may not have the greatest voice of all, but they might be someone whom the studios could market to the masses. With the right technology (and maybe Antares Autotune) they can be made to sound better than they actually are, but it's the commercial potential that appeared to be important.

Certainly with regard to literature such as early comic books like Superman or Batman, it's unlikely that publishers would've viewed them as literary masterpieces. But there's no denying that they have immense commercial potential. I was wondering therefore, if agents ever make decisions in this way. How much does the commercial aspect feature into rejecting or accepting a submission? I picked 6 or 7 on the writing scale, because it's obviously not scraping the bottom of the barrel at 1 or 2, but not right up there as a literary prize winner either.

Feedback welcomed.

In my experience, the "potential" is referred to as the "premise" of your work, that is, you have a great premise but the novel falls short in other respects. The agent may tell you to see if you can tighten it up and resubmit, but you'd have to be closer to the goal before an agent would devote that much time to taking it over the final hurdle. Best to find a couple of good critiquers to get you from a 6 or 7 to an 8 or 9.
 

Dark Sim

Super Member
Registered
Joined
Apr 18, 2006
Messages
94
Reaction score
3
Location
Turning in my grave
Would an agent who likes the premise but not the writing usually tell you to tighten it up and then resubmit it? Or would they think it's too much bother and effort to invest that time in it?

Does this mean that if an agent rejects you, giving the reason that it is your standard of writing that let you down, it also means that they didn't like the premise of your novel if they didn't tell you to tighten it up and resubmit? Or would some agents still reject you even if they like the premise but just not the writing?
 

MacAllister

'Twas but a dream of thee
Staff member
Boss Mare
Administrator
Super Moderator
Moderator
Kind Benefactor
VPX
Super Member
Registered
Joined
Feb 11, 2005
Messages
22,010
Reaction score
10,707
Location
Out on a limb
Website
macallisterstone.com
This means there really aren't any short cuts. If you know your writing needs work, you do the work before you get in a hurry and start submitting something that you already know could be better.