Someone I know, who has many other redeeming qualities to make up for the following, calls Swiss (emmental) "foot cheese". Apparently he takes some exception to its smell.
To me, cheese is better the sharper it gets (with the exception of blue cheese, which falls off the end of the sharpness scale and right into a vat of tongue-attacking mold, as far as my palate is concerned), so I consider Brie to be not much better than softened lard. Might as well use mayonnaise, if all you want is gooey fat on your sandwich.