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View Full Version : Kick Ass Book Launch Tips (from Two Authors Who Really Know)



lance.schukies
05-13-2015, 03:51 PM
http://publicationlife.com/kick-ass-book-launch-tips-two-authors/

Toby Neal and Holly Robinson are pros
(although Toby is mostly an indie and Holly
mostly traditionally pubbed), with multiple novels
and credits of various kinds, and they’re also
friends.

Emily Winslow
05-13-2015, 10:43 PM
My best tip from experience is to invite each guest *personally*, as opposed to using a newsletterish or "dear all" invitation. It's a lot of work, but well worth it.

Also, send a first invitation far enough in advance to get into busy people's mental calendars early. Then, a week or so before, send a "looking forward to seeing you" follow up (repeating all the relevant info) to everyone who didn't specifically RSVP that they can't make it.

Good luck to everyone throwing parties!

Emily Winslow
05-15-2015, 09:18 AM
Oops, I misunderstood the title of your thread to mean book launch *party*. I couldn't read the link at the time. Now I see that you meant launch as in "release out into the world"--a whole different thing, though a party can be a small part of it. Apologies, Lance, for responding in a wrong direction! (I love discussing parties :-)

I thought the article was interesting in that it had both self-published and trade-published points of view. Wishing great launches for all of us!

lance.schukies
05-15-2015, 07:58 PM
I actually liked your party idea. I use to "party" after a successful project completion, so why not a book launch.