Conservative? Liberal? The Brain Reveals All.

rugcat

Lost in the Fog
Kind Benefactor
Super Member
Registered
Joined
Sep 27, 2005
Messages
16,339
Reaction score
4,110
Location
East O' The Sun & West O' The Moon
Website
www.jlevitt.com
How soon before political operatives figure out a way to use this information to target their ads and plan their campaign strategy?

The way your brain reacts to a single disgusting image can be used to predict whether you lean to the left or the right politically. . .


. . .The team found that these neural signatures of disgust can be used to predict political orientation. "In fact, the responses in the brain are so strong that we can predict with 95 per cent accuracy where you'll fall on the liberal-conservative spectrum by showing you just one picture," says Montague. "This was surprising as there are no other reports where people's response to just one stimulus predicts anything behaviourally interesting."

http://www.newscientist.com/article...-disgust-response-tells-all.html#.VFXEidm9LCQ
 

Roxxsmom

Beastly Fido
Kind Benefactor
Super Member
Registered
Joined
Oct 24, 2011
Messages
23,128
Reaction score
10,900
Location
Where faults collide
Website
doggedlywriting.blogspot.com
I remember running across a similar study a while ago. This certainly holds true for me. I haven't got a squeamish bone in my body, and I'm pretty liberal (To make things clear, I don't like filth, gore, blood and so on, but I simply don't get an out of control visceral reaction to them). I really don't get the visceral reactions that people get to some of the hot button moral issues for social conservatives. But I know plenty of people who are just as politically liberal as I am, at least with regards to their voting patterns, yet they get grossed out by filth and gore and so on far more than I do. In fact, a couple of my very squeamish people are very, very compassionate people, and I think their dislike of these things is linked to their empathy (blood and gore mean someone is suffering or has suffered, for instance). this compassion is also behind their liberalism.

And what about people who change from conservative to liberal or vice versa over time? Do these images become less or more disgusting to them as they change political orientations? And if so, which drives which?

And what about people whose professions require them to be pretty inured to gore and filth--people like nurses, doctors, vets, soldiers, police officers and so on? These aren't overwhelmingly liberal professions from what I've seen.

Not doubting the veracity of their study. But I am wondering how they account for these kinds of questions in their work, because they say the correlation is 95%, yet I'd guess the possible exceptions I came up with might represent more than just 5% of liberals or conservatives overall.
 
Last edited:

rugcat

Lost in the Fog
Kind Benefactor
Super Member
Registered
Joined
Sep 27, 2005
Messages
16,339
Reaction score
4,110
Location
East O' The Sun & West O' The Moon
Website
www.jlevitt.com
And what about people whose professions require them to be pretty inured to gore and filth--people like nurses, doctors, vets, soldiers, police officers and so on? These aren't overwhelmingly liberal professions from what I've seen.
I'm not particularly squeamish either.

Studies like these are always interesting and amusing, but I'm not convinced of their validity.

However, what I got from this admittedly short article was that what's important is not so much exactly how people feel about squick inducing pictures, but what areas of the brain are involved in producing those feelings.

So they use a map of which areas of the brain light up to determine one's political leanings. Certainly possible, but I think you'd need a lot more studies to assess it.
 

Hapax Legomenon

Super Member
Registered
Joined
Jun 28, 2007
Messages
22,289
Reaction score
1,491
As someone who is extremely squeamish, I can say that squeamishness is very much not the same as disgust. Squeamishness feels like an involuntary physical reaction and while it's happening the rest of your brain is often just sitting back and going "oh hey look at that."
 

cornflake

practical experience, FTW
Super Member
Registered
Joined
Jul 11, 2012
Messages
16,171
Reaction score
3,734
It does note that people on both sides of the spectrum reported the same feelings, but the scans showed a difference. I'm not particularly squeamish about many things, but about some, I have a very visceral reaction. I'd wager, if the study is right, it's something not necessarily consciously perceptible.

It specifically talks about the idea of purity as well, which I'd think isn't likely a necessarily conscious reaction, though I'd bet people think it is.
 

Roxxsmom

Beastly Fido
Kind Benefactor
Super Member
Registered
Joined
Oct 24, 2011
Messages
23,128
Reaction score
10,900
Location
Where faults collide
Website
doggedlywriting.blogspot.com
Yeah, maybe. And it's possible that someone could learn to suppress their natural aversion to something because it's their job to do so, but their brain could still react.

Still, I wonder what happens when people change political leanings? Does the brain reaction change too? And if so, does the change in the brain drive the change in politics, or does the change in politics change the brain?

They should study people who have had a marked shift in politics over their lives to see it their brains respond as typical conservatives or liberals.

There is a sort of reaction some people have to certain things I've always wondered about. I remember there were some guys I've known over the years who were really negative about women with traits they found unattractive. Back when I was a student, for instance, most women shaved their legs, for instance, but a few didn't. Some guys I knew honestly didn't care one way or the other, some guys preferred shaved legs but didn't care what women who weren't their girlfriends did, but some got really angry and indignant whenever they saw a woman who didn't do this.

I remember asking one of these guys about this once. "Why do you care so much what these women do or don't do? No one's telling you you have to date someone who doesn't shave her legs." It came down to the fact that he just felt physically ill when he saw hairy legs on a woman (something about how he'd always imagine himself running his tongue down hairy legs and gag). Needless to say, he was homophobic and rather conservative too.

So I can guess where this man's brain might score on this test.

But I've also known plenty of conservatives who aren't like this guy was at all.

So another question I have, that's going to be unanswerable for any generation that's not still alive, is whether this visceral squickiness aspect of conservatism is a relatively recent thing? Or is it an innate quality that's relative to the times you live in? So would the things that elicit this strong reaction be different for someone living now than a century ago?
 
Last edited:

cornflake

practical experience, FTW
Super Member
Registered
Joined
Jul 11, 2012
Messages
16,171
Reaction score
3,734
Yeah, maybe. And it's possible that someone could learn to suppress their natural aversion to something because it's their job to do so, but their brain could still react.

Still, I wonder what happens when people change political leanings? Does the brain reaction change too? And if so, does the change in the brain drive the change in politics, or does the change in politics change the brain?

They should study people who have had a marked shift in politics over their lives to see it their brains respond as typical conservatives or liberals.

I think that'd be interesting - though you'd have to have done the same testing before they switched to be able to actually tell anything much.

Like perhaps someone who made a shift was always wired that way, but raised the opposite, or for other reasons espoused the opposite view.

I'm also interested in the line - how clear this was and how tied to extremity in belief. If someone espoused moderate beliefs were the scans in the middle? Did they only find whatever lit up did so in those with highly partisan views?
 

Dennis E. Taylor

Get it off! It burns!
Kind Benefactor
Super Member
Registered
Joined
Jul 1, 2014
Messages
2,602
Reaction score
365
Location
Beautiful downtown Mordor
What about people whose leanings change? I used to be right wing, but have moved to the left over the last decade or so. Would my brain scan be different? If so, which is cause and which is effect?
 

clintl

Represent.
Super Member
Registered
Joined
Feb 12, 2005
Messages
7,611
Reaction score
603
Location
Davis, CA
I remember running across a similar study a while ago.

Are you talking about the one that found that conservatives are in general more fearful than liberals? When I look at my own family (which is mostly hardcore conservative), it made sense. They are afraid of many things I don't worry about at all.
 

Perks

delicate #!&@*#! flower
Kind Benefactor
Super Member
Registered
Joined
Apr 12, 2005
Messages
18,984
Reaction score
6,937
Location
At some altitude
Website
www.jamie-mason.com
There's a really interesting book I read about the neuroscience and psychology and anthropology involved the the repulsion reflex.

It's called, THAT'S DISTGUSTING: UNRAVELING THE MYSTERY OF REPULSION, by Rachel Herz
 

Hapax Legomenon

Super Member
Registered
Joined
Jun 28, 2007
Messages
22,289
Reaction score
1,491
There is a sort of reaction some people have to certain things I've always wondered about. I remember there were some guys I've known over the years who were really negative about women with traits they found unattractive. Back when I was a student, for instance, most women shaved their legs, for instance, but a few didn't. Some guys I knew honestly didn't care one way or the other, some guys preferred shaved legs but didn't care what women who weren't their girlfriends did, but some got really angry and indignant whenever they saw a woman who didn't do this.

I remember asking one of these guys about this once. "Why do you care so much what these women do or don't do? No one's telling you you have to date someone who doesn't shave her legs." It came down to the fact that he just felt physically ill when he saw hairy legs on a woman (something about how he'd always imagine himself running his tongue down hairy legs and gag). Needless to say, he was homophobic and rather conservative too.

So I can guess where this man's brain might score on this test.

That's so weird, because like, say, thoughts on dental surgery can make me so physically ill that I can faint and I have to ask people not to talk about it around me, and yet I'm openly bisexual socialist scum.
 
Last edited:

Karen Junker

Live a little. Write a lot.
Super Member
Registered
Joined
Feb 16, 2005
Messages
2,719
Reaction score
551
Location
Bellevue, WA
Website
www.CascadeWriters.com
This is not a joke -- but I am wondering how much brain activity changes by being hypnotized, or by things like only watching Fox 'news' and believing that what you are being told is true?
 

Wilde_at_heart

υπείκωphobe
Super Member
Registered
Joined
Sep 12, 2012
Messages
3,243
Reaction score
514
Location
Southern Ontario
ETA: @Karen - I've been wondering for a while now, since media ethics went to the wayside when it came to what they'd publish on the front pages of newspapers or on television. While it bleeds it leads has long been the norm for headlines, I really doubt that notorious image of that poor man who lost his legs in the Boston Marathon bombing would have been splashed all over in earlier times. Then again, even seeing facial expressions of strong reactions can have a similar effect.

Are you talking about the one that found that conservatives are in general more fearful than liberals? When I look at my own family (which is mostly hardcore conservative), it made sense. They are afraid of many things I don't worry about at all.

That's the study I've come across before, and that one did make sense. Fear makes people feel out of control, so they act/react in ways to try to give them more of a sense of control and that seems to extend to trying to control the behaviour of others.

The article in the OP - about disgust or a visceral reaction to gore, etc. - appeared to try to make a similar correlation. I dunno, though. Left-right doesn't hold that much meaning for me compared to authoritarian vs autonomous/anarchic, but I react very strongly to visual images, do thing seeing such things is 'bad for the soul' and prefer not to see them but I'm hardly against gay marriage and so on.
 
Last edited:

Hapax Legomenon

Super Member
Registered
Joined
Jun 28, 2007
Messages
22,289
Reaction score
1,491
I also find that strange, considering how many liberals have diagnosed anxiety problems.
 

robeiae

Touch and go
Kind Benefactor
Super Member
Registered
Joined
Mar 18, 2005
Messages
46,262
Reaction score
9,912
Location
on the Seven Bridges Road
Website
thepondsofhappenstance.com
Just FYI, one cannot say they're not squeamish or don't find something disgusting here as a means of aligning themselves with regard to the study. It's not measuring conscious reactions at all. Note (another article on the same study):
Liberals, conservatives, and moderates “did not significantly differ in subjective ratings of disgusting, threatening, or pleasant pictures,” the researchers report, “except that the conservative group had marginally higher disgust sensitivity than the liberal group.”

The brain scans, however, told a different story. Researchers “reliably differentiated the conservative and liberal groups” by observing how the distinctive ways their brains responded to images that evoked disgust—particularly ones that served as reminders of our animal nature, such as images of mutilated bodies.

If you want to know if you're liberal or conservative, you have to get a brain scan.
 
Last edited:

Hapax Legomenon

Super Member
Registered
Joined
Jun 28, 2007
Messages
22,289
Reaction score
1,491
I know, I just think it's important to note that squeamishness is different from disgust.
 

Roxxsmom

Beastly Fido
Kind Benefactor
Super Member
Registered
Joined
Oct 24, 2011
Messages
23,128
Reaction score
10,900
Location
Where faults collide
Website
doggedlywriting.blogspot.com
Just FYI, one cannot say they're not squeamish or don't find something disgusting here as a means of aligning themselves with regard to the study. It's not measuring conscious reactions at all. Note (another article on the same study):

And that's what leaves me scratching my head about this. Because if you're not aware of being squicked out by something, how can you be squicked out by it?

I think they must mean something else by the term "disgust" or "visceral disgust" than most people do. But since this not so subtle brain difference results in a big difference in behavior or outlook, then it seems like it would have some kind of conscious manifestation also.

I know, I just think it's important to note that squeamishness is different from disgust.

See, to me, by my understanding of the words, they're connected. Squeamish people are more easily disgusted by certain things. I have a squeamish friend, and I have learned that I can't discuss certain things with her that seem perfectly normal to me over dinner, because she becomes too disgusted to eat, and may actually become nauseated. Squeamish students are the ones who are so overwhelmed by disgust at the sights and smells of a dead animal or person that they can't take classes with animal dissections or cadavers and so on.

But people may vary in terms of what sets them off. One of my friends is very squeamish about blood (faints at the sight of it), spiders, mice (runs away screaming from these critters) and so on. Yet she can happily discuss her kids' bathroom habits during dinner. Which doesn't really bother me, actually, but it definitely does some people.
 
Last edited:

rugcat

Lost in the Fog
Kind Benefactor
Super Member
Registered
Joined
Sep 27, 2005
Messages
16,339
Reaction score
4,110
Location
East O' The Sun & West O' The Moon
Website
www.jlevitt.com
And that's what leaves me scratching my head about this. Because if you're not aware of being squicked out by something, how can you be squicked out by it?

I think they must mean something else by the term "disgust" or "visceral disgust" than most people do. But since this not so subtle brain difference results in a big difference in behavior or outlook, then it seems like it would have some kind of conscious manifestation also.
I think what they're saying is that both types may feel equally disgusted upon viewing an image, but when you scan their brains, different areas of the brain light up and seem to be involved in producing that feeling of disgust.

So what they're looking at is not the subjects feelings, but the pattern of brain activity which which goes along with them, and which apparently can be quite different and those can be used as a predictor for political beliefs.