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How soon before political operatives figure out a way to use this information to target their ads and plan their campaign strategy?
http://www.newscientist.com/article...-disgust-response-tells-all.html#.VFXEidm9LCQ
The way your brain reacts to a single disgusting image can be used to predict whether you lean to the left or the right politically. . .
. . .The team found that these neural signatures of disgust can be used to predict political orientation. "In fact, the responses in the brain are so strong that we can predict with 95 per cent accuracy where you'll fall on the liberal-conservative spectrum by showing you just one picture," says Montague. "This was surprising as there are no other reports where people's response to just one stimulus predicts anything behaviourally interesting."
http://www.newscientist.com/article...-disgust-response-tells-all.html#.VFXEidm9LCQ