Still confused by the term "commercial fiction"

Kevin Nelson

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I've seen a previous thread about this, but I have to say that I'm still confused. Just what is "commercial fiction"? You'd think that all fiction is commercial in the sense that its publisher is hoping to make money from it! I have a feeling agents mean something much more specific by the term, and I wish I understood what the meaning is.

So does commercial fiction include everything other than literary fiction? Does it include horror, Westerns, or other such genres? Is it a catchall term that merely means "everything that doesn't fit into some other category"?

I'm getting ready to query a science-fiction novel, so my own main concern is whether "commercial fiction" includes that!
 

folkchick

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IMO it's anything that, should it ever turn into a film, would fit into any mainstream theater across America. It has mass appeal. So whether it's sci-fi or mystery or YA, there's just something about it that has a universal feel to it.
 

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Commercial fiction means fiction that is likely to be enjoyed by large numbers of people.

Commercial fiction = popularity. It means fiction that is likely to sell to the general population of readers (i.e.vs. academics). It is not a description of style, or content or genre. Some commercial fiction is also literary fiction.

But some lit fic is not "commercial"; i.e. James Joyce's Finnegan's Wake. It is an important work; it sells in steady numbers, but largely it sells to students or academics, rather than to large numbers of readers reading for enjoyment.

Commercial fiction is essentially a synonym for popular fiction; both are terms that have more to do with marketing categories than descriptive genres.
 

waylander

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"Commercial fiction" means that the agent will be pitching it to editors running a general list rather than a specialist genre list. If your SF novel is heavy on the action/adventure and light on the SF (think techno thriller) then you may have a chance of hitting a commercial fiction list.
 

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I am also a bit confused about this. Having trawled for information now and before, I'm not sure anyone can give a definitive answer.

It's like the term "social competence"... fluid meaning depending on who (age, gender, race, economy, etc) and in what context.

How about writing done with more of an eye on the market, rather than for the joy of it? Writing done with the predetermined ambition for maximum reach. Dare I say.. more effects, less depth?
 

mccardey

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Dare I say.. more effects, less depth?
If I wait long enough, will this be a lit v genre thread? We haven't had one of those for a while...

:popcorn:
 

Matthew Hughes

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When I was first getting into the biz, quite a few years ago now, "commercial fiction" was the term applied to mass-market paperback fiction series like Dragonlance. Plenty of action, pretty minimal character development, and not too many big words. Now it's applied to genre fiction in general, including what used to be called "mainstream fiction," as distinct from literary fiction.
 

Kevin Nelson

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Thanks to everyone who answered. I'll probably just stick to describing my own novel as science fiction.
 

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Medi's answer is correct. "Commercial" means "will sell lots", implies nothing else, and is non-exclusive w/r/t any other genre or category. Hilary Mantel is commercial, as is James Patterson.
 

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I've seen a previous thread about this, but I have to say that I'm still confused. Just what is "commercial fiction"? You'd think that all fiction is commercial in the sense that its publisher is hoping to make money from it! I have a feeling agents mean something much more specific by the term, and I wish I understood what the meaning is.

So does commercial fiction include everything other than literary fiction? Does it include horror, Westerns, or other such genres? Is it a catchall term that merely means "everything that doesn't fit into some other category"?

I'm getting ready to query a science-fiction novel, so my own main concern is whether "commercial fiction" includes that!

When you describe your novel in your query you should refer to it as Science Fiction (if it is), but you can query any agent that reps "commercial fiction" with that Science Fiction novel. (This seems to be a point that many folks miss.)

Note, however, that some agents say "commercial fiction but not Genre X,Y or Z". Which is why it's usually more productive to query agents who are specific about which genres they do rep (i.e. SF or romance or whatever) first, but you should certainly research and consider the less specific 'commercial fiction' agents as well.
 

MookyMcD

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You have to start with the understanding that genres are completely artificial constructs that are motivated by everything from classical Greek scholarship to library/bookstore shelving practices to P&Ls on individual novels or the desire of one or more publishers to market to a specific market segment at a given time. They aren't real things, they're tools of convenience.

Like all classifications, they have problems arising from their subjectivity. Like calling something "comfort food," for example. If I grew up in Pakistan, my definition of that term is different than if I grew up in Alabama.

And not everyone agrees with what the genre classifications are (strictly speaking, most people do not believe that YA and NA are, technically, genres, but they are still functionally treated that way). Their only real significance is that some agents and publishers categorize that way, some bookstores shelve that way and, in certain cases, specific "rules" (tropes, word counts, even advances and publishing terms for writers) have grown up around some of the more commercially produced genre books.

An incomplete list would include "Well-Defined Topic-Based Genres" [Mystery, Erotica, Sci Fi, Romance] and "Age Based Genres" [Children's, MG, YA, NA].

Then you have things that don't fit into those categories, which is where the more subjective genre calls come in. There is no magic number of bullets that separates a thriller from commercial or literary fiction. This is where the really fuzzy genres start coming into play. "Legal thriller?" Really? WTF is that? But you can use "thriller" and other designations to carve out fast-paced high-tension books into one or more genres. Humor/satire takes care of a number of the remaining books.

So now we're left with novels for grownups that aren't thrillers or humor books, but not all of them should be called literature (that's not smack-talk, this is the space I write in). Depending on their narrative arc (the 'hook,' the story that drives everything) and literary depth ('this is less about the story and more about the language or perspective or character), they are roughly categorized as Commercial Fiction, Up-Market, or Literary Fiction. And, yes, up-market is a category that exists solely because they wanted to find a way to assign a genre to the gray area between commercial and literary fiction.

More than anything, though, it's all a matter of subjective and arbitrary designation.


[To avoid inadvertently starting a flame war, I'm listing things in the order that makes them easiest to discuss in relation to one another, and not proclaiming anything superior based on where it shows up on this list].
 
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Undercover

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Commercial fiction is high concept, so if you think you have a super cool and unique idea, label it that way. It worked for me a few times.
 

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You have to start with the understanding that genres are completely artificial constructs that are motivated by everything from classical Greek scholarship to library/bookstore shelving practices to P&Ls on individual novels or the desire of one or more publishers to market to a specific market segment at a given time. They aren't real things, they're tools of convenience.

No, they really aren't. Genres are very explicit in terms of themes, motifs, and structure. Really. This is why you can, for example, take a Ph.D. exam in a genre.

You are confusing marketing categories with genres.
 

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I just want to clarify this one thing: Is Commercial Fiction a genre, or is it not?
 

gingerwoman

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I just want to clarify this one thing: Is Commercial Fiction a genre, or is it not?
No it isn't.
I see agents that just say "I am interested in commercial and literary fiction" by which I think they mean, "I will look at any strong genre fiction (fiction in any genre that conforms to reader expectations of the individual genre, and has a strong hook, so that it is likely to sell well) and I will also look at literary fiction (Fiction that is more about the beauty of the language and not tied to genre conventions.)
That is my guess about what that means. (I am not an agent.)

Also I see agents who say "I will look at commercial literary fiction" by which I think they mean, "I will look at literary fiction that has a strong plot and a strong hook so that it is likely to sell well."
 
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No it isn't.
I see agents that just say "I am interested in commercial and literary fiction" by which I think they mean, "I will look at any strong genre fiction (fiction in any genre that conforms to reader expectations of the individual genre, and has a strong hook, so that it is likely to sell well) and I will also look at literary fiction (Fiction that is more about the beauty of the language and not tied to genre conventions.)
That is my guess about what that means. (I am not an agent.)

Also I see agents who say "I will look at commercial literary fiction" by which I think they mean, "I will look at literary fiction that has a strong plot and a strong hook so that it is likely to sell well."

I don't think your definition of literary fiction ("Fiction that is more about the beauty of the language and not tied to genre conventions") is accurate: literary fiction isn't focused on the beauty of language, any more than genre fiction is focused on plot alone.

Mind you, it's very easy to say what literary fiction isn't; it's much harder to say what it is!
 

gingerwoman

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Mind you, it's very easy to say what literary fiction isn't; it's much harder to say what it is!
Indeed, well I have a M.A. in English Literature, and after studying it for five years, I decided to write genre fiction as I felt I could get a better grasp on what editors would want from a novel in a well defined genre.

Rightly or wrongly, I feared if I tried to write literary fiction (much as I enjoy reading it) the risk would be greater that I'd end up working for years on novels that would never be published.
I just felt it was easier to boil down what was expected from a genre novel, that is not to say that writing genre fiction is easy.

I note that Wikipedia says that "to be considered literary fiction a work must be critically acclaimed and serious."

This doesn't make any sense when you are sending a manuscript to an agent, since obviously it can't be "critically acclaimed" yet. lol
 
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Old Hack

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All too often, it seems to be focused on the opacity of language.

Be careful, please, Matthew.

It's fine if you don't like to read literary fiction: but you're getting close, there, to sneering at it, and that would break AW's RYFW rule.