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View Full Version : Selling in non-book stores



JournoWriter
04-29-2013, 09:29 PM
I'm curious how people here have approached non-bookstore retail operations about selling copies of their books. Drugstores, florists, auto shops - I've seen local books sold at all those places, typically local histories. So what was your pitch? Are you selling on consignment, and if so, how'd that work for you? Any difficulties dealing with national chains, or was it pretty informal with the manager? How'd the whole barcode thing work?

profen4
04-30-2013, 12:06 AM
Journo, I have a friend who works at a bookshop and he said they get half a dozen self published authors a week pitching their books to the manager. Sometimes they pick 'em up on consignmnet and put them on a "local author" shelf. But he said most of the time they sit in a box at the back of the store until the author comes back and they say they didn't sell. I don't plan on approaching book stores with my books at this point.

But if you can get them actually put up somewhere, hey, that's great. Even if they don't sell people will see them, right? People might see it, and go to amazon to buy it. If you have connections in that regard, all the power to you.

As for "the barcode thing", your barcode should be properly coded, either with your price, or without a price so they can set a price. If you set the price in your barcode, make sure you give sufficient room for the discount you're going to need to give the store.

If you mean you don't have a barcode (with EAN) on your book, that is a problem and you should fix it. You can get sticker ones, but it should be a temporary fix.

Celeste Carrara
04-30-2013, 01:49 AM
Journo, I have a friend who works at a bookshop and he said they get half a dozen self published authors a week pitching their books to the manager. Sometimes they pick 'em up on consignmnet and put them on a "local author" shelf. But he said most of the time they sit in a box at the back of the store until the author comes back and they say they didn't sell. I don't plan on approaching book stores with my books at this point.

But if you can get them actually put up somewhere, hey, that's great. Even if they don't sell people will see them, right? People might see it, and go to amazon to buy it. If you have connections in that regard, all the power to you.

As for "the barcode thing", your barcode should be properly coded, either with your price, or without a price so they can set a price. If you set the price in your barcode, make sure you give sufficient room for the discount you're going to need to give the store.

If you mean you don't have a barcode (with EAN) on your book, that is a problem and you should fix it. You can get sticker ones, but it should be a temporary fix.

You are right, but the OP said, Non Bookstores but again, I'm not sure how well books sell in non book stores.


In my area, our carwash has a gift shop where local authors have their books for sale. I have also seen local authors have their books at local small businesses in my area.

In the summer/fall in my area there are a lot of fairs, festival, craft shows, etc and I always see local authors selling autographed copies of their books. But, I have noticed that most have something to do with the area or twon we live in. For me, my books do talk about a town close to me, but I use a pen name for a reason and don't want to sit there at these fairs selling my books. ;-)

I write erotic paranormal romance and after speaking to a woman who runs a porn shop (please don't judge) that is for woman/couples I'm considering having my books sold there, or any other porn store that is similar. I feel my books would be perfect in stores like that. This particular one was selling the 50 Shades of Grey books. (It is a chain) I have the person's card, but have yet to contact them. I'm not sure how to negotiate! Do I sell them a buch of books at a discount? (My books are ebooks so I would have to get them in print) What if someone wanted an ebook and not a print book that is in the store? How could I address that? Sorry I can't help with the specifics, OP, I'm curious about this too so thanks for posting the question!

profen4
04-30-2013, 02:52 AM
Usually it's on consignment. You give them the books at somewhere between 35% and 55% discounts and you go back in a week or a month and see what they've sold.

Celeste, if you can get shelf space beside 50 Shades, anywhere, I'd jump at it. I also wouldn't mention eBooks at all. If someone sees your books and wants the eBook, they'll look it up.

I don't know how your book compares in size to 50 Shades, but if you can put it on a similar price point, I think that would be wise. I write MG and lower YA and I'd take shelf space beside 50 Shades :)

Good luck guys, and if it works out for you, please let us know.

Celeste Carrara
04-30-2013, 04:15 AM
Usually it's on consignment. You give them the books at somewhere between 35% and 55% discounts and you go back in a week or a month and see what they've sold.

Celeste, if you can get shelf space beside 50 Shades, anywhere, I'd jump at it. I also wouldn't mention eBooks at all. If someone sees your books and wants the eBook, they'll look it up.

I don't know how your book compares in size to 50 Shades, but if you can put it on a similar price point, I think that would be wise. I write MG and lower YA and I'd take shelf space beside 50 Shades :)

Good luck guys, and if it works out for you, please let us know.

Thank you for the info!
Yeah, it would be shelf space next to 50 Shades! I'm going to give them a call tomorrow and see what their terms are. I didn't see how much the 50 Shades book were at their store. (They were the hard covers, I don't know how many pages) They had the single books and even a boxed set. They said they were looking for more erotic books and were excited mine had a paranormal element. We'll see how it goes!

vagough
04-30-2013, 05:06 AM
Usually it's on consignment. You give them the books at somewhere between 35% and 55% discounts and you go back in a week or a month and see what they've sold.

Thanks for the advice, profen4. My one completed book is a guide to Virginia wineries and was published through CreateSpace. I've been trying to figure out how to pitch my book to those wineries that also have little gift shops but wasn't sure exactly where to start in terms of pricing or approach. I'll try the discount angle and see if that works.

Celeste, good luck with your book!