In addition to color and texture, keep three-dimensionality in mind. Scars can be raised, sunken, or flat, depending on the sort of wound it was and how it was treated. If the underlying tissue was damaged, the scar might sink down a little, because there's no solid flesh beneath to support it. Edges can be clean or rippled. I believe scars heal differently depending on the location, too. Ones that are on parts of the body that stretch or move must be more elastic, so they don't rip open.
I am Caucasian and extremely pale. For me, new scars are vivid and bright red, a stark contrast with my skin. But as they heal, they fade to pink, then either skin-color or white. To illustrate, I have a 24-year-old appendectomy scar that's the exact color of my skin. It's only noticeable because it ripples slightly at the edges, and because I happen to have a freckle right at the end of the scar, which draws attention there. Otherwise, it would be virtually invisible, other than the rippled skin. I have a round scar on my forehead, no more than ten years old, and it's much paler than my skin. Stands out like a white circle, and for some reason, it's sunken, so it's lower than the rest of my skin. (It's from freezing off a pre-cancerous lesion.) I also have a 26-year-old scar on the top of my foot, caused by a deep scrape. It's almost the same color as my skin, perhaps a little lighter, but it stands out because it's thicker than my normal skin, meaning it's raised instead of flat. No idea why it healed that way.
You have a lot of leeway for variation, here. Like others have said, there's no reason your aliens couldn't heal differently, with different colors or textures. A lot depends on your culture, too. If they're warriors, they might be proud of their scars and want them to be more prominent. Toward this end, they might inject dye into a scar as it heals, to make sure it's vivid. Or they might irritate a healing wound, so the scar will become thicker. If they're more fashion-oriented and body-conscious, scars might be shameful, so they would do whatever they could to minimize their appearance, including covering them with makeup or clothing. Give it some thought and see which direction you want to take it.