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If someone said to you, "I prefer books with male main characters." What would you think? How about, "I avoid books with female main characters." Or the opposite - preferring books with female main characters, and/or avoiding books with male main characters. In the area of video games it's expected that the majority of gamers (but not all) have a fairly strong preference one way or the other. Many games choose to put a noticeable portion of their budget into giving the player a choice of playable characters because they feel players want this choice strongly enough to justify the cost. But for a novel which isn't interactive fiction, you can't just let the reader pick at the beginning. Does it matter if some readers choose not to buy or read a book based on the sex of the main character?
From the reader's perspective, if they know that they have a much higher success rate with one category of book than the other, it would be unstrategic to not take that data into account when trying to select what to read next. Is it different if you substitute the word "author" for the phrase "main character"?
From the reader's perspective, if they know that they have a much higher success rate with one category of book than the other, it would be unstrategic to not take that data into account when trying to select what to read next. Is it different if you substitute the word "author" for the phrase "main character"?