Came across this article yesterday, and on first reading I initially thought the book might be self-published, given the extremely low price point (20p) and the fact that it's an apparently newsworth story.
http://www.dailymail.co.uk/femail/a...ice-Petersons-Monday-Friday-Man-hits-top.html
On closer reading though it seems I was wrong - she's published by Quercus and this is her 7th book. And to be honest, half a million copies is a huge amount of sales for any book, so I guess it is newsworthy.
However, it got me thinking about what really sold the book - there are two reviews of it on amazon.com - neither of which are spectacular. On Amazon.co.uk however the book is doing really well - with a 4 1/2 star rating, and 104 5 star reviews out of 180 something total - so maybe it's faring better with a local audience.
I wondered also if the price was a factor in it's sales success - 20p is extremely low and would certainly encourage folks to take a chance on an author they haven't read before.
As a marketing tool pricing very low can be hugely beneficial, but normally only for short while, or to attract attention to a bigger catalogue of work / series etc. I don't often see bigger publishers doing it like this - pricing so low I mean.
It also got me thinking about how much money is being made/lost here. I mean, if she's getting royalties based on sale price and not cover price, that's gonna leave her with about 7p per copy after Amzon and her publisher take their cut - which means an earning of just £35k for selling half a million copies.
Obviously if she's getting royalties bases on the list price then she's making more. The digital list price is £2.68, and if she were getting 50% for digital sales, then she'd be making somewhere in the region of £470k - which is a big step up from £35k.
Anyway, thoughts?
http://www.dailymail.co.uk/femail/a...ice-Petersons-Monday-Friday-Man-hits-top.html
On closer reading though it seems I was wrong - she's published by Quercus and this is her 7th book. And to be honest, half a million copies is a huge amount of sales for any book, so I guess it is newsworthy.
However, it got me thinking about what really sold the book - there are two reviews of it on amazon.com - neither of which are spectacular. On Amazon.co.uk however the book is doing really well - with a 4 1/2 star rating, and 104 5 star reviews out of 180 something total - so maybe it's faring better with a local audience.
I wondered also if the price was a factor in it's sales success - 20p is extremely low and would certainly encourage folks to take a chance on an author they haven't read before.
As a marketing tool pricing very low can be hugely beneficial, but normally only for short while, or to attract attention to a bigger catalogue of work / series etc. I don't often see bigger publishers doing it like this - pricing so low I mean.
It also got me thinking about how much money is being made/lost here. I mean, if she's getting royalties based on sale price and not cover price, that's gonna leave her with about 7p per copy after Amzon and her publisher take their cut - which means an earning of just £35k for selling half a million copies.
Obviously if she's getting royalties bases on the list price then she's making more. The digital list price is £2.68, and if she were getting 50% for digital sales, then she'd be making somewhere in the region of £470k - which is a big step up from £35k.
Anyway, thoughts?