I read this before and several things raised questions for me:
1. if it's all true, why not name the publisher? (she only seems to have published one book though, and it's with Warner, so I assume it's them)
2. Trunk is clearly a very smart business woman who has founded several sucessful e-companies - and now she's claiming that she wasn't smart enough to ask questions before she signed a contract?
3. She says she got paid all of her money and then 3months before publication she got a call about marketing - now, don't most pulbisher pay the last paortion of the advance 'on publication' - which in my experience usually turns out to be a month or so afterwards? How usual is it for a writer to have been paid all of their advance so early?
4. I find it very hard to believe that a publisher was only starting to think about a marketing campain a couple of months before publication date.
5. Isn't this the same Penelope Trunk who caused all that fuss a while back with her infamous 'miscarriage' tweets? That got her international exposure for her and her blog? Why is this relevant? Well, it was in 2009 - a time when Trunk had just been removed as CEO of her company and her career was flagging a little. She's clearly very skilled at getting attention when it's needed.
6. Now that she has a new (self published) book out, she's attacking trade publishing, as is the current trend to do. Ra-ra-ra, self publishers are revolutionaries etc etc. Forgive me if I've heard it all before - usually when someone is trying to promote something and it's an easy way to stir up debate in the writing and publishing community.
7. There were some odd figures trotted out - like 85% of books being sold online, the timeline is strange.
It's just not adding up as far as I'm concerned, and I feel, personally, like it's a bit of a fabrication and the most likely senario is that her publisher didn't want her new book, so they, and the rest of publishing, are clearly the evils.
Seems I'm not the only one who thinks this :
http://www.digitalbookworld.com/2012/i-dont-buy-penelope-trunks-story/