Interesting read:
http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write
http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write
I'm convinced that epublishing is another tech bubble, and that it will burst within the next 18 months. The reason is this: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn't, and we're just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon.
As Joanna Penn says: "In a world with lots of talent, success requires more than simply being great." She advocates, "more effective networking, of course!" Self-styled eSpecialists such as Penn often invoke the 80/20 rule which advises that, as a sales person (in this case an author), you should spend 20% of your time writing and 80% of your time networking through social media. In tune with this, self-epublishing author
Louise Voss recently informed me that the success of her ebooks came about as a result of spending about 80% of her time marketing (her writing partner also had a marketing background).
Last edited by a moderator: