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http://www.forbes.com/sites/philjohnson/2012/05/10/the-man-who-took-on-amazon-and-saved-a-bookstore/
This story made me happy.
Instead of relying on the current distribution chain that yields a low inventory, this bookstore owner digitalised his inventory, and removed the distributors.
He invested in sharp, extremely knowledgeable staff, and could compete with the delivery time - and the inventory - of Amazon.
I just found the story so amazing.
To truly compete, he would also have to solve consumer’s expectations for instant gratification and delivery. Jeff needed a complete production, distribution, and fulfillment model. He has likely shocked a lot of people by building one in his own backyard.
Essentially, Jeff installed a printing press to close the inventory gap with Amazon. The Espresso Book Machine sits in the middle of Harvard Bookstore like a hi-tech visitor to an earlier era. A compact digital press, it can print nearly five million titles including Google Books that are in the public domain, as well as out of print titles. We’re talking beautiful, perfect bound paperbacks indistinguishable from books produced by major publishing houses. The Espresso Book Machine can be also used for custom publishing, a growing source of revenue, and customers can order books in the store and on-line.
This story made me happy.
Instead of relying on the current distribution chain that yields a low inventory, this bookstore owner digitalised his inventory, and removed the distributors.
He invested in sharp, extremely knowledgeable staff, and could compete with the delivery time - and the inventory - of Amazon.
I just found the story so amazing.