Why do film publicists like the word "raving" so much?

LOG · Sep 5, 2011

So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much? Do they just lack a thesaurus or is my suspicion of them using the same voice-clip each time actually correct? (I swear it sounds eerily familiar each time I hear it.)

Camilla Delvalle · Sep 6, 2011

Because they belong to the generation that went to acid house parties?

LOG · Sep 6, 2011

Camilla Delvalle said:
Because they belong to the generation that went to acid house parties?

Hmmmm, I was leaning more towards them seeking only to employ the least amount of effort and risk possible in everything they do.
So that hadn't occurred to me

BenPanced · Sep 6, 2011

BECAUSE IT'S FOOKEN EPIC!

Little Ming · Sep 13, 2011

LOG said:
So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much? Do they just lack a thesaurus or is my suspicion of them using the same voice-clip each time actually correct? (I swear it sounds eerily familiar each time I hear it.)

Except that will probably lead to the Tom Swifty problem.

Do we really want a commercial that says "Critics are ejaculating!!!"

LOG · Sep 13, 2011

Little Ming said:
Except that will probably lead to the Tom Swifty problem.

Do we really want a commercial that says "Critics are ejaculating!!!"

Well if it's a porno or erotica . . .

(That was awful of me. :e2tomato:

)

I wouldn't mind a commercial with enthused. I'd even take gushing, frenzied, ranting, commending, exalting, hailing even. Lauding! They could laud a film!

Little Ming · Sep 13, 2011

LOG said:
Well if it's a porno or erotica . . .

(That was awful of me. )

No, no, you're fine. That was the point of my post.

Probably should have added a :tongue

.

But I can think of so many ways a thesaurus can make things worse. :evil

katiemac · Sep 13, 2011

I don't actually remember seeing a commercial recently that uses a voiceover at all. The last ones usually just splash up the critic quotes. Maybe for kid's movies?

Anyway, it's sort of like "said" for writers. Invisible. And you don't really want to put words in critics' mouths.

AlexPiper · Sep 13, 2011

LOG said:
So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much?

Well, how else would you describe it when the movie is so bad that it's literally shattered their sanity and sent them, gibbering about the end times, to an asylum? I mean, clearly, 'raving' is the right term.

Why do film publicists like the word "raving" so much?

LOG

Lagrangian

Camilla Delvalle

Dreaming of other times

LOG

Lagrangian

BenPanced

THE BLUEBERRY QUEEN OF HADES (he/him)

Little Ming

LOG

Lagrangian

Little Ming

katiemac

Five by Five

AlexPiper

Wayward Wordsmith