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View Full Version : Why do film publicists like the word "raving" so much?



LOG
09-06-2011, 02:52 AM
So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much? Do they just lack a thesaurus or is my suspicion of them using the same voice-clip each time actually correct? (I swear it sounds eerily familiar each time I hear it.)

Camilla Delvalle
09-07-2011, 04:38 AM
Because they belong to the generation that went to acid house parties?

LOG
09-07-2011, 06:02 AM
Because they belong to the generation that went to acid house parties?
Hmmmm, I was leaning more towards them seeking only to employ the least amount of effort and risk possible in everything they do.
So that hadn't occurred to me :P

BenPanced
09-07-2011, 06:51 AM
BECAUSE IT'S FOOKEN EPIC!

Little Ming
09-14-2011, 03:45 AM
So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much? Do they just lack a thesaurus or is my suspicion of them using the same voice-clip each time actually correct? (I swear it sounds eerily familiar each time I hear it.)

Except that will probably lead to the Tom Swifty problem.

Do we really want a commercial that says "Critics are ejaculating!!!"

LOG
09-14-2011, 04:20 AM
Except that will probably lead to the Tom Swifty problem.

Do we really want a commercial that says "Critics are ejaculating!!!"
Well if it's a porno or erotica . . .

(That was awful of me. :e2tomato: )

I wouldn't mind a commercial with enthused. I'd even take gushing, frenzied, ranting, commending, exalting, hailing even. Lauding! They could laud a film!

Little Ming
09-14-2011, 05:05 AM
Well if it's a porno or erotica . . .

(That was awful of me. :e2tomato: )



No, no, you're fine. That was the point of my post. ;) Probably should have added a :tongue.

But I can think of so many ways a thesaurus can make things worse. :evil

katiemac
09-14-2011, 07:20 AM
I don't actually remember seeing a commercial recently that uses a voiceover at all. The last ones usually just splash up the critic quotes. Maybe for kid's movies?

Anyway, it's sort of like "said" for writers. Invisible. And you don't really want to put words in critics' mouths.

AlexPiper
09-14-2011, 07:25 AM
So many times, even for only moderately successful films, we get commercials that have the phrase, "Critics are raving" in it.
Why do they like this phrase and word so much?
Well, how else would you describe it when the movie is so bad that it's literally shattered their sanity and sent them, gibbering about the end times, to an asylum? I mean, clearly, 'raving' is the right term. ;)