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People.
Erin Morgenstern is AW's eveningstar. She wrote, revised, queried, racked up the Rs, got feedback, and spent an entire year revising TNC.
Publishers had a bidding war; Morgenstern got a six-figure advance; Twilight's production company bought the film rights. A perfume company is making a Night Circus capsule collection. Morgenstern is working on a Night Circus Tarot card deck. There's "talk of a video game and stage production."
People.
(especially since HP is YA and TNC isn't) but I've read and reviewed TNC. It's a pretty amazing book.
Morgenstern is working on a Night Circus Tarot card deck.
Erin Morgenstern is AW's eveningstar. She wrote, revised, queried, racked up the Rs, got feedback, and spent an entire year revising TNC.
Few things make me happier than a fellow writer in the trenches getting this kind of press. I hope she makes it so big that she has to hire an entourage.
Ah, I see. Though I'm not sure why the OP expected every single one of AW's 28,000 or so members to know that.
I hope Erin Morganstern's books are monumental successes, but this kind of hype is unfair to the writer, and to the books. And it's been used so often, for so many books, that I think it can actually hurt sales.
There never is a next anything that matters. There's only the first and only. There's only one Harry Potter, only one Lord of the Rings, etc. If The Night Circus is a monumental success, it won't be because it's the next Harry Potter, it will be because it's the first, and only, Night Circus.