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smcc360
08-22-2011, 03:53 AM
Scooped.

Libbie
08-22-2011, 06:08 AM
Huh?

smcc360
08-22-2011, 06:32 AM
I had posted about Erin Morganstern's The Night Circus, which is being hyped as another 'next Harry Potter.' I got an e-mail that there's another post about it here on AW already, though I couldn't find it.

Here's the link:

http://gawker.com/5832659/the-next-harry-potter-is-about-the-circus-magicians

Terie
08-22-2011, 09:37 AM
Since 'the next Harry Potter' is pretty much equivalent to 'the next Lord of the Rings', most people -- especially writers -- don't pay a heck of a lot of attention to that kind of hype. There are probably a hundred books (at least) out there that have had PR hype saying 'the next Harry Potter'. Here's (http://www.google.co.uk/#sclient=psy&hl=en&source=hp&q=%22the+next+harry+potter%22&pbx=1&oq=%22the+next+harry+potter%22&aq=f&aqi=g5&aql=&gs_sm=e&gs_upl=1731l6474l0l7253l27l16l1l0l0l0l608l3460l3.6 .3.0.2.1l15l0&bav=on.2,or.r_gc.r_pw.&fp=ce1c2996fcfd54a3&biw=1045&bih=598) the first google page for a search on the phrase.

Calla Lily
08-22-2011, 04:47 PM
People.

Erin Morgenstern is AW's eveningstar. She wrote, revised, queried, racked up the Rs, got feedback, and spent an entire year revising TNC.

Granted, I think the marketing machine's push to make TNC "the next big HP-style blockbuster cash cow" rates a big :rolleyes:, (especially since HP is YA and TNC isn't) but I've read and reviewed TNC. It's a pretty amazing book.

Few things make me happier than a fellow writer in the trenches getting this kind of press. I hope she makes it so big that she has to hire an entourage.


...well, okay, me getting that kind of press and hitting it big would make me a wee bit happier. :tongue

bearilou
08-22-2011, 04:57 PM
People.

Erin Morgenstern is AW's eveningstar. She wrote, revised, queried, racked up the Rs, got feedback, and spent an entire year revising TNC.


Publishers had a bidding war; Morgenstern got a six-figure advance; Twilight's production company bought the film rights. A perfume company is making a Night Circus capsule collection. Morgenstern is working on a Night Circus Tarot card deck. There's "talk of a video game and stage production."

What an amazingly wonderful thing to have happen for one of our own!

Grats eveningstar!

:partyguy: :snoopy: :hooray: :partyguy: :snoopy: :hooray: :partyguy: :snoopy: :hooray:

Jamesaritchie
08-22-2011, 07:29 PM
I hope Erin Morganstern's books are monumental successes, but this kind of hype is unfair to the writer, and to the books. And it's been used so often, for so many books, that I think it can actually hurt sales.

There never is a next anything that matters. There's only the first and only. There's only one Harry Potter, only one Lord of the Rings, etc. If The Night Circus is a monumental success, it won't be because it's the next Harry Potter, it will be because it's the first, and only, Night Circus.

Jamesaritchie
08-22-2011, 07:30 PM
People.

(especially since HP is YA and TNC isn't) but I've read and reviewed TNC. It's a pretty amazing book.



Well, the first couple of Harry Potter books were MG. They evolved into YA as Harry aged.

Lillie
08-22-2011, 09:01 PM
I'm fascinated by this bit of the article.


Morgenstern is working on a Night Circus Tarot card deck.

Is there any tarot in the book?

aadams73
08-22-2011, 09:07 PM
Potter, schmotter; I want to read this because it sounds GREAT. Well done, Erin!

Also, how gorgeous is that cover?

Calla Lily
08-22-2011, 09:23 PM
Quote function is arguing with me, but yes, there is Tarot in the book.

Lillie
08-22-2011, 09:31 PM
Yay!

Thank you :)

Vespertilion
08-22-2011, 09:45 PM
I'm fascinated by this bit of the article.



Is there any tarot in the book?

She's actually been finished with the deck for a long time, it just needs a publisher. It's called the Phantomwise Tarot, there are some pics of the majors here (http://www.phantomwise.com/gallery/tarot/), minors here (http://www.phantomwise.com/gallery/tarot-minors/).

Lillie
08-22-2011, 10:38 PM
Oh!

I knew about it already then.
Lovely deck.

Susan Littlefield
08-23-2011, 12:25 AM
Congrats to Erin!

Cyia
08-23-2011, 01:05 AM
The WSJ ran a similar article, with multiple "contenders"

http://online.wsj.com/article/SB10001424053111903392904576512662132313674.html?m od=wsj_share_tweet

Filigree
08-23-2011, 01:09 AM
I'm proud of Erin. I knew about her struggles here on AW, and I'm glad that she's getting a shot. The book looks like it could be wonderful.

However, the fastest way for a publisher to loose me is to trumpet their new discovery 'the next' anything. I may not like the book they're comparing it to -- case in point, any book hyped as the 'next Twilight' or the 'next Hunger Games'. Meh. THE NIGHT CIRCUS looks nothing like Harry Potter or Twilight. The audience is somewhat different for all three. I'd think that 'Hugo Cabret' and Gaiman readers have more in common with TNC than screaming fangirls accustomed to Twilight and Potter.

I really, really hope that Erin holds onto her money wisely. Because I've seen this kind of treatment turn savagely against the poor writer, when sales slip and initial projections fail to match reality.

I love her art, and I hope the book's success gives her art career a huge boost.

Libbie
08-23-2011, 05:42 AM
Wow, congratulations Erin on an awesome deal, and it sounds like it was well earned! I am very attracted to the title alone, and the fact that a perfume company (I probably know which one...I'm a big boutique perfume nut) is on it means it's probably the kind of thing I'll like. (I know this particular perfumer has done other collections based on some great, inventive, creative books.)

I'm excited to read it!

Yeah, "THE NEXT HARRY POTTER ZOMG!!!" is a lot of hype to live up to, but it sounds like it's a very strong book in its own right that should do quite well. Definitely seems more along the lines of Gaiman fans than Rowling or Meyer fans, but that's nothing to sneeze at! :)

Filigree
08-23-2011, 07:12 AM
I use Gaiman and Selznik as positive examples, not negative.

Libbie
08-23-2011, 07:35 AM
Yeah, I'm just saying the book seems like it will appeal to those fans more than to Harry Potter fans...so calling it The Next Harry Potter seems off the mark, no matter how awesome it is.

Terie
08-23-2011, 09:07 AM
Erin Morgenstern is AW's eveningstar. She wrote, revised, queried, racked up the Rs, got feedback, and spent an entire year revising TNC.

Ah, I see. Though I'm not sure why the OP expected every single one of AW's 28,000 or so members to know that.

(And I still stand by what I actualy said...but I do realise now that that's not what the thread is actually about.)



Few things make me happier than a fellow writer in the trenches getting this kind of press. I hope she makes it so big that she has to hire an entourage.

Indeed. And amen. And all that. :)

smcc360
08-23-2011, 03:52 PM
Ah, I see. Though I'm not sure why the OP expected every single one of AW's 28,000 or so members to know that.


I actually had no idea the author was a member here. My post was about the marketing push and media tie-ins. The fact that an AWer has made good is a bonus.

And I'll see your entourage, and raise you a private jet.

DeadlyAccurate
08-23-2011, 08:54 PM
I hope Erin Morganstern's books are monumental successes, but this kind of hype is unfair to the writer, and to the books. And it's been used so often, for so many books, that I think it can actually hurt sales.

There never is a next anything that matters. There's only the first and only. There's only one Harry Potter, only one Lord of the Rings, etc. If The Night Circus is a monumental success, it won't be because it's the next Harry Potter, it will be because it's the first, and only, Night Circus.

For once I completely agree with James. Many, many books are hyped as the next big thing, and then something comes completely out of the blue and surprises everyone to actually be the next big thing.

I don't think anyone here begrudges Erin her success, and I, like many, hope the book is as successful as the publisher is banking on. But if the publisher is hyping it to the point of expecting millions of sales, are they going to be disappointed when it "only" sells 300,000? (Numbers completely made up).

None of what the publisher is doing takes away from the hard work or skill of the author, though. The book sounds fantastic, and if it's available as an iBook, I'll be adding it to my samples folder on my iPad to check it out.

Filigree
08-23-2011, 10:39 PM
The numbers might be made up, but the reaction isn't. The big six seem to run their businesses on stockholder models of immediate profit. So if some editor pitches the marketing department with 'this book will sell millions of copies', and there are 'only' 300,000 sales, that book will be judged on its expected profit and not its actual profit. That may be why the agent jumped on a movie deal as soon as possible, because the option money could cushion any slower-than-expected sales later this year. Then in a couple of years, the film might revitalize book sales again.

Remember Stephenie Meyer's sales just a few years ago? Today, I can walk into my local Goodwill thrift store and buy every Meyer book, in hardback and in multiple copies, for two dollars each. Or less, on sale days.

I really want Erin's book to have more longevity in the market than that.

Cyia
08-23-2011, 10:45 PM
It should be a rule - all "next literary sensations" must be AW members. This place is great for the reality checks.

Jamesaritchie
08-24-2011, 12:46 AM
The numbers might be made up, but the reaction isn't. The big six seem to run their businesses on stockholder models of immediate profit. So if some editor pitches the marketing department with 'this book will sell millions of copies', and there are 'only' 300,000 sales, that book will be judged on its expected profit and not its actual profit. That may be why the agent jumped on a movie deal as soon as possible, because the option money could cushion any slower-than-expected sales later this year. Then in a couple of years, the film might revitalize book sales again.

Remember Stephenie Meyer's sales just a few years ago? Today, I can walk into my local Goodwill thrift store and buy every Meyer book, in hardback and in multiple copies, for two dollars each. Or less, on sale days.

I really want Erin's book to have more longevity in the market than that.

You can buy Harry Potter books cheap at Goodwill, too. And Stephen King books, and books by every writer out there, if your local Goodwill is a big one. The Meyer books you can buy at two bucks certainly does not mean the Twilight books are dead. They're still selling incredibly well, even the first one.

At Goodwill, you can often buy the latest bestseller that's still number one for two bucks. I've done this with every writer I read. A bought Stephen King's novel Under the Dome for two bucks at Goodwill just a couple of weeks after it was released, while a store just down the mall still had it for somewhere close to thirty-five bucks.

Someone dies, and the family gives all his books to Goodwill. Someone buys a book, reads it, is the kind who only reads a book once, and gives it to Goodwill. People receive books for presents, but they don't like to read, so they give the books to Goodwill.

Some people even buy and donate books specifically for Goodwill because anything you donate to Goodwill is tax deductible.

It won't be long before you can buy hardcover copies of Night Circus at Goodwill, no matter how well it does, or how much longevity it has.

What matters is how well a book is still selling through retail outlets, and Twilight is still doing very, very well.

If night Circus has as much longevity as Twilight, it will make millions and millions of dollar, and be on sale for a long, long, long time, just as Twilight is still doing. Sales a few years ago? Her sale are still great with all her books, Twilight included.

And what publishers worry about is not "we think this book will sell millions of copies", and then have it sell 300,000 copies, it's "will this book make a decent profit, and pay off the advance we gave it?" If it does this, the publisher is satisfied.

djf881
08-24-2011, 02:33 AM
I'm usually pretty skeptical about these "next big thing" authors, but "Night Circus" was starred by all the trades, which pretty much never happens.

cscarlet
08-24-2011, 03:55 AM
Seeing this just makes me smile. No matter how well it sells or how good the movie is, she should be pretty darn proud of herself. :)

jkababy
09-22-2011, 09:57 PM
Oh this makes me happy. So happy. There is hope!

Erin, WAY TO GO! You are an inspiration!!! In People mag an EVERYTHING!

I prayed for inspiration this morning. A "God please tell me something to keep gas in my tank" and I think this is it.

Must. Keep. Writing.

Calla Lily
09-22-2011, 10:11 PM
On Twitter last night PW announced that for the 10/2 NYT Bestseller list--Night Circus is #2.

#2. For a DEBUT.


AW nurtures the BEST writers. Go us!

jkababy
09-23-2011, 12:24 AM
And where is the author? Give us words of wisdom! *this really, really makes me happy*

Eddyz Aquila
09-23-2011, 03:24 AM
Wow, this is spectacular! Congratulations and best of luck from now on!

I love these kinds of positive stories.

Phaeal
09-23-2011, 04:16 PM
Any fantasy is subject to the "next HP" or the "next Twilight" syndrome, because those are the high recognition names. I'm looking to see a lot of "next Game of Thrones" soon, given the HBO series and recent high-profile sales of the book series.

I would have said the "next Something Wicked This Way Comes" was more apropos here, but I guess that lacks the name rec these days.

Good luck to Erin and TNC! I love seeing fantasy high on the charts. :D

Alitriona
09-23-2011, 04:26 PM
I saw this just yesterday on a supernatural chat board hailed as 'The Next Twilight'. I'm fairly certain it's the third time or at least the second time it's been posted there. People are hyped for it.

Well done to Erin.

cwfgal
09-23-2011, 08:52 PM
Kudos, Erin! Woohoo!!!

Beth

Undercover
09-24-2011, 12:13 AM
This is SUCH a treat to read. And OMG, The Night Circus, sounds totally awesome! I even read the query...and man o man...my eyes were all googly and bright eyed. Just a fantastic idea and so SO glad to know you are an AW member too!

I can't wait to read it and see it and love it!!!!!!!!!!!!!! YAY Erin! You rock!

and one more thing, your prose rocks too!!!

willietheshakes
09-24-2011, 01:06 AM
So, this (http://www.theglobeandmail.com/news/arts/books/the-night-circus-by-erin-morgenstern/article2169161/).

Calla Lily
09-24-2011, 01:10 AM
And this (http://buddyhollywood.com/2011/08/the-night-circus-is-mysteriously-alluring/).

But yours trumps mine, being in the Globe and Mail and all. :e2tongue:

Vespertilion
09-24-2011, 02:06 AM
There's also a discussion thread (http://www.absolutewrite.com/forums/showthread.php?t=225186) about the book itself down in Bookclub, in case anyone wants to talk about it before fourlittlebees implodes from the stress of not talking about it. :D Spoilers.