View Full Version : Next: Marketing by Brain Wave Analysis

06-13-2011, 04:04 PM
Just ran across this study of being able to predict popularity of music by recording brain waves of teenagers:


Teen Brain Data May Predict Pop Song Success, Study Finds

ScienceDaily (June 13, 2011) An Emory University study suggests that the brain activity of teens, recorded while they are listening to new songs, may help predict the popularity of the songs.

"We have scientifically demonstrated that you can, to some extent, use neuroimaging in a group of people to predict cultural popularity," says Gregory Berns, a neuroeconomist and director of Emory's Center for Neuropolicy....


Soon all marketing of products will be done this way. :)

I know I've read a few SF stories with this as an element,
seems to be coming true now.