View Full Version : what is meant by a writer's "marketing platform"?

05-12-2011, 05:55 PM
I have read this many times and I think it has to do with your internet real estate footprint - how many people follow your blog/twitter/facebook/... but would appreciate any insight.

Many thanks.

05-12-2011, 06:17 PM
Whatever existing contacts, exposure, or connections, reputation etc., the writer has that aids the securing of purchasers.

05-12-2011, 06:22 PM

05-12-2011, 06:58 PM
Can this also be your background--what makes you an expert on your subject?

05-12-2011, 08:18 PM
What do you plan to do, and how, to help promote and markey your book?

05-12-2011, 08:58 PM
A platform is an established "fan" base of people who are going to buy your book because YOU wrote it. If you're a professor and the book will be mandatory reading in 3 of your classes each semester, that's part of a platform of established sales. If you run a blog with 200 follower, it's not something to mention because it's too small. If you run a blog with 20,000 followers, that would be good for your platform.
Are you a radio personality who can hawk your book on the air and who people will read because you're the awesome DJ?
It's not really a marketing plan, it's more about YOU and people who will read your book because of YOU.