Next James Bond Flick to Have $45 Million in Product Placement

Jcomp · May 6, 2011

Read all about it.

That's a huge amount of in-film advertising that will be going on in this flick. One-third of the budget... incredible...

maestrowork · May 6, 2011

Wow. My friend Lisa (who works for a product placement firm) would be very interesting in this (although she works in Hollywood, not UK).

movieman · May 6, 2011

Jcomp said:
That's a huge amount of in-film advertising that will be going on in this flick. One-third of the budget... incredible...

The best part is that no-one will ever see it if they cut between shots every six frames as they did in the previous movie.

Torgo · May 6, 2011

movieman said:
The best part is that no-one will ever see it if they cut between shots every six frames as they did in the previous movie.

Do you know, I can't remember a single thing about that movie (whereas I remember Casino Royale pretty well.) The most forgettable Bond movie ever.

The screenwriters wrote the decent The World is Not Enough, then the execrable Die Another Day, then the very decent Casino Royale, and then whatever the other one was called. So I am hoping that means the next one ought to be pretty good, because I do like a good Bond.

maestrowork · May 6, 2011

I expect some lines like these:

Bond: Bond, James Bond.
Character: But what are you wearing?
Bond: Valentino, of course.

maestrowork · May 6, 2011

Torgo said:
Do you know, I can't remember a single thing about that movie (whereas I remember Casino Royale pretty well.) The most forgettable Bond movie ever.

It wasn't a bad movie except for the villain. It has one of the worst and weakest villains of all times, not just Bond flicks. I also wasn't too crazy about the Bond girl -- she and Bond never even got it on. The best thing was Craig as Bond and Gemma Arterton as Strawberry Field -- she is GREAT and I love that name. Too bad she had to die.

kuwisdelu · May 6, 2011

Great. I wonder how many Vaios will be in this one...

kuwisdelu · May 6, 2011

maestrowork said:
I expect some lines like these:

Bond: Bond, James Bond.
Character: But what are you wearing?
Bond: Valentino, of course.

I was pretty sure Bond wore Brioni.

Though I can't imagine Brioni ever paying for product placement.

movieman · May 6, 2011

Torgo said:
Do you know, I can't remember a single thing about that movie (whereas I remember Casino Royale pretty well.) The most forgettable Bond movie ever.

Yeah, my girlfriend and I only got twenty minutes in before we turned off the DVD; the editing was annoying and we couldn't remember enough of Casino Royale to care about what was going on.

I've never turned off a Bond movie before that and can't really imagine watching another one if that's how they intend to make them in future.

maestrowork · May 6, 2011

Casino Royale was great. The torture scene was well worth the price of admission.

nighttimer · May 6, 2011

As long as Bond isn't slamming down a Big Gulp from 7-11 while chomping into a bucket of KFC extra crispy, I'll live with the product placement.

What I won't live with is a another Bond flick with a stupid title (Mommy, what's a Quantum of Solace?), a director who has no idea how to shoot a chase scene in a car or on foot (so he does it Jason Bourne style with a lot of quick cuts and the camera so tight on the action it all becomes an unfathomable blur), a dull leading lady, a charisma-starved bad guy, and a boring story.

And no more Jack White/Alicia Keys collaborations ever again! :Headbang:

Bond 23 has got to be good because Bond 22 made me almost forget how much I liked Bond 21.

Jcomp · May 8, 2011

maestrowork said:
Casino Royale was great. The torture scene was well worth the price of admission.

I think Casino Royale was so great it made Quantum of Solace look that much worse by comparison. Quantum of Solace was just so bland all around after Casino Royale reinvigorated the franchise by giving us an all new ~~Jason Bond~~, er, ~~James Bourne~~, dammit... you know what I'm getting at. Anyway, hopefully this next flick is a return to form. If there's any film franchise that seems like it could slide with some product placement, it's Bond. His personal style has always been a defining element, and his name's already attached with the Aston Martin. So, like nighttimer said, as long as he's not peddling Diet Pepsi or something, I'll be okay with it.

$45 million though. That's a hell of a lot of kablingy...

maestrowork · May 8, 2011

nighttimer said:
As long as Bond isn't slamming down a Big Gulp from 7-11 while chomping into a bucket of KFC extra crispy, I'll live with the product placement.

Nah, I think much of the product placement is things like Aston Martin, BMW, Omega, Armani, Gulfstream... you know, real high end stuff, and that's why it rakes up so much cash. James Bond is like the the Sex and the City for the testosterone, and men buy expensive toys. If they see Bond has it, they'd want it.

It's gotta be kick-ass (no pun intended) for Daniel Craig. I'd love to get my hands on an Aston Martin...

Celia Cyanide · May 8, 2011

I gotta say that to me, Daniel Craig is such a great Bond that I don't care. There have been some great Bond movies and bad ones, but I will probably enjoy watching him as Bond no matter what.

kuwisdelu · May 8, 2011

nighttimer said:
And no more Jack White/Alicia Keys collaborations ever again!

Eh? But that was my favorite thing about the movie!

kuwisdelu · May 8, 2011

maestrowork said:
Nah, I think much of the product placement is things like Aston Martin, BMW, Omega, Armani, Gulfstream... you know, real high end stuff, and that's why it rakes up so much cash.

Omega, yes. But while Armani is expensive, it's incredibly overpriced mediocre stuff. I wouldn't call it "high end."

Bond wears Brioni.

benbradley · May 8, 2011

wonders if Bond uses Trojans...

maestrowork · May 8, 2011

kuwisdelu said:
Omega, yes. But while Armani is expensive, it's incredibly overpriced mediocre stuff. I wouldn't call it "high end."

Bond wears Brioni.

You should know...

I don't think Armani is mediocre, or else Hollywood superstars wouldn't be wearing that to the Oscars. I think the stuff you get from A/X may be mediocre, but not the "special" stuff. But what do I know? The best stuff I have comes from J Crew.

maestrowork · May 8, 2011

benbradley said:
wonders if Bond uses Trojans...

Bond never pulls out before he shoots.

kuwisdelu · May 8, 2011

maestrowork said:
I don't think Armani is mediocre, or else Hollywood superstars wouldn't be wearing that to the Oscars. I think the stuff you get from A/X may be mediocre, but not the "special" stuff.

I'm talking about actual quality-wise, not perceived value. The construction of their suits isn't comparable to a lot of other similarly-priced stuff. This applies to a lot of other "high-end" brands that are really just expensive and flashy. You can get a much better-made bespoke suit at a similar price point, it's just no one but sartorial connoisseurs will recognize the tailor's name when you tell people, so you can't brag about it like you can with brands like Armani. You're paying for the brand and bragging rights, not quality.

maestrowork · May 8, 2011

Bond is all about brands and bragging right.

But since he doesn't wear that brand, this is kind of moot.

kuwisdelu · May 8, 2011

I figured Bond would prefer quality. That's why he wears Omega instead of a Rolex, and Brioni instead of Armani.

Jcomp · May 9, 2011

I'd imagine it's a combo. Bond would want bragging rights, but would also like to be able to say he's wearing something that isn't as immediately recognizable, because there's an added "cool" factor to it. He wants the brand to speak for his style being ahead of the game. Trend-setting.

Of course, I think the fact that you can even have this conversation about the character is somewhat fascinating, but it's also part of the filmmaking process. I remember listening to the commentary for Way of the Gun and how they talked in pre-production about certain characters being the "types of guys who wear Members Only jackets," and that influenced casting and characterization.

movieman · May 9, 2011

kuwisdelu said:
I figured Bond would prefer quality. That's why he wears Omega instead of a Rolex, and Brioni instead of Armani.

I still wonder how he affords these things on a civil service salary.

Jcomp · May 9, 2011

I think M's his sugar-mama.

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