I found a link to this survey on one of the forums and thought it was interesting enough to pull some facts from:
Some facts about the study:
Shopping Location (all/avid buyers)
Probability of buying ereader in 6-12 months**
Of ebook owners - planned ebook purchases/planned paper purchases***
Primary time for using ereader
Regarding piracy (Torrent services) - from ereader population -How many times in 12 months you downloaded a book from Rapidshare, Megaupload, Hotfile, etc.
Some facts about the study:
- 9,300 respondents
- Picked from a pool of 110 million internet users from 5,100 websites
- Conducted Nov 2009, Dec 200, Jan 2010
- Adults 18+ (Males 48%, Woman 52%) - to match US population
- 10.6% - not sure
- 19.6% - less than 1 hour
- 21.3% -1-2 hours
- 20.8% - 3 - 4 hours
- 14.8% - 5 - 9 hours
- 12.9% - 10 hours or more
- 63% female
- 37% male
- 16.2% - not sure
- 12.0% - none
- 12.7% - 1-2
- 14.9% - 3-4
- 15.0% - 5 - 9
- 29.3% - 10 or more
- 2% - Other
- 32% - Entertainment/relaxation
- 22% - Education/self improvement
- 14% - Gift
- 11% - Business/professional
- 11% - Historical/current events
- 8% - Children/grandchildren
Shopping Location (all/avid buyers)
- 0%/1.6% - Not sure
- 12.1%/0% - Other
- 22.0%/27.6% - Chain bookstore (B&N, Borders)
- 23.0%/27.3% - Local independent
- 21.1%/19.0% - On-line Retailer
- 11.7%/14.1% - Big-box retailer (Wall mart, target)
- 10.1%/10.4% - Book clubs
- 52% - Author reputation
- 49% - Personal recommendation
- 45% - Price
- 37% - Book reviews
- 22% - Cover artwork/blurbs
- 14% - Advertising (including online)
Probability of buying ereader in 6-12 months**
- 17.1% - not sure
- 6.8% - already own one
- 8.2% - very likely
- 15.7% - somewhat likely
- 52.5% - not at all likely
Of ebook owners - planned ebook purchases/planned paper purchases***
- 16%/13.5% not sure
- 22%/13.2% - none
- 13%/14.9% - 1 - 2
- 10%/13.5% - 3 - 4
- 14%/17.2% - 5 - 9
- 25%/27.7% 10 or more
Primary time for using ereader
- 7% - other
- 13% - not sure
- 27% - reading at home for leisure
- 14% - reading in bed
- 24% - traveling or commuting
- 9% - during breaks in the workday
- 6% - studying or school reading
Regarding piracy (Torrent services) - from ereader population -How many times in 12 months you downloaded a book from Rapidshare, Megaupload, Hotfile, etc.
- 8% - Not sure
- 63% - None
- 13% - 1 or 2
- 7% - 3 or 4
- 3% - 5 to 9
- 6% - 10 or more