Was quite amusing that whatsherface crashed every single BBC site when she appeared in a swimsuit. Looking very embarrassed I might add.
Also, Lorraine Kelly's blisters were impressive. They might be doing it for 'profile' but hell, it shows you how far they're willing to go. Would any of us/you go and live in that slum for a week? Walk a 100k across a desert?
They did shit.
Which is more than I can say of those who didn't do shit or poo pooed teh idea as a PR exercise. I don't think Annie Lennox needs a profile boost, and neither does David Tenant, let's face it. They guy who runs RND - couldn't tell you what he looks like, though I may know his name. And these guys helped raise the money. So good for them, I say, if they can help reduce half that shit they showed us. If them showboating helps, then let them showboat. Peopl tune in for selfish 'ooh this might be funny' and end up donating, How is that bad? Helping another person have a life.
Also David Tenant has the sexiest accent ever when he's not being Dr Who
ETA: it seems it you have any kind of profile, you're screwed if you want to raise any awareness of anything. If you do...whoring yourself for PR. If not, you don't care. Lose lose. At least these guys lose by helping rather than not. I'd rather that than the other way around. Plus if you'd seen some of them completely break down...it may have started as PR, it didn't end that way.