Hi Lisa, and thanks!
This is a tad more than can be contained in a nutshell, but here goes:
For a little over 15 years, I've done editing for freelance writers, tech writing (SW user guides, HW operation manuals, online Help) for international manufacturers, and MarCom materials (newsletters, brochures, media releases, Ppt presentations, etc.) for government agencies and community organizations. For the most part, I have collected a regular paycheque, on site, from a variety of mid-sized companies to large corporations.
With the promise of a good gig and a better place to raise my child, I moved to a rural location that does not have a lot in the way of high tech industry. Unfortunately, the deal fell through shortly after we arrived; fortunately, it's given me time to do a reality check and think about what to do next.
I've already taken on a few contracts, but these were advertised, and the work took place on site. Whether I target potential clients who want me to work on site or those who agree to telecommuting, I know I'll need to become a LOT more proactive in my search.
In a rural area, one's biggest selling points tend to be who you know, word of mouth, and how long your family name has been around. I haven't been here long, but I've met a lot of people, and the experience has been very positive. And so, instead of heading back to the big city for yet another 3-to-5 year sentence (road-rage commute to work a high-stress job that doesn't allow more than a few hours per day with my child), I'd rather stay put, put my best foot forward, and try contracting out (physically or virtually) to a variety of clients.
I'm leaning towards corporate communications, and I've already got a sample package that I send to -- or take with me when I meet -- clients who advertise online or in print. While my plan is to become a freelancer / contractor instead of to remain a corporate cog, I'm at a loss as to how to do the Cold Call -- how to introduce myself, who to introduce myself to first, what questions to ask initially, how much to tell the prospective client before we've actually shaken hands -- i.e., what information to give over the phone and what to save until a first meeting (in person, online, or by phone) has been set up, etc.
Any examples or suggestions on what to include and what to avoid would be most appreciated.
---Megan.