Not the first post on this topic, but it supplies some food for thought. The article is by Motoko Rich in today (March 1, 2010) New York Times. I thought to share it with you - hope this is the right board.
http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?em
Adagio
http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?em
Adagio