I have a reference book coming out from a reputable publisher in August or September (I'm hoping September).
The question is, what kind of marketing/publicity campaign can I expect for a reference book as opposed to a trade book? And what can I do on my own behalf.
Would there be any point doing radio interviews, if offered? Would taking advantage of the internet work in this market? Hiring a publicist?
I happen to think the book has great trade potential, but unless I can get it reprinted for that market, it won't be in any stores. And, at $100+ per copy, I doubt too many people would run out and buy it in any case.
The question is, what kind of marketing/publicity campaign can I expect for a reference book as opposed to a trade book? And what can I do on my own behalf.
Would there be any point doing radio interviews, if offered? Would taking advantage of the internet work in this market? Hiring a publicist?
I happen to think the book has great trade potential, but unless I can get it reprinted for that market, it won't be in any stores. And, at $100+ per copy, I doubt too many people would run out and buy it in any case.
