View Full Version : Reference Book

07-21-2005, 06:33 PM
I have a reference book coming out from a reputable publisher in August or September (I'm hoping September).

The question is, what kind of marketing/publicity campaign can I expect for a reference book as opposed to a trade book? And what can I do on my own behalf.

Would there be any point doing radio interviews, if offered? Would taking advantage of the internet work in this market? Hiring a publicist?

I happen to think the book has great trade potential, but unless I can get it reprinted for that market, it won't be in any stores. And, at $100+ per copy, I doubt too many people would run out and buy it in any case.

07-21-2005, 06:37 PM
I didn't know they campaigned as much for reference books. I thought they usually ended up in libraries and universitities after debuting on the bookstore shelves for a week or two. I'm looking forward to finding out with you.