I was wondering why the same book often has different covers when published in the US and UK? For example, the next book in the Wheel of Time series has this (IMO awful) cover (US version):
while the UK version has this (IMO much nicer) cover:
Are there any particular reasons why publishers do this? I'm assuming that the same publisher publishes the books with both covers. It might just be random or arbitrary, in which case it's fine, but I'm curious if there is any particular methodology involved.
while the UK version has this (IMO much nicer) cover:
Are there any particular reasons why publishers do this? I'm assuming that the same publisher publishes the books with both covers. It might just be random or arbitrary, in which case it's fine, but I'm curious if there is any particular methodology involved.