Unless you have been hired/commissioned to write a play or your name is Neil Simon, you will have trouble getting people to read, let alone produce, your play.
We do six or seven productions a year. We also do a lot of new works, most by local playwrights, and a few from friends. Last night we had an opening of a new play that had a New York City production. Many of our new works have come up through the Fringe Festival route, a few have won national writing awards, but most come from people we know in the business - last nights show for example.
I get inundated with new scripts. I read them if I have a few minutes. If your play hasn't been done SOMEWHERE with good reviews, the chances of us doing it are close to zero - unless you are local or we know you. We can't afford a loser. It's not just the money - we will spend close to six months on a project from the decision to produce it to closing night - that is a lot of time from a lot of people - not a decision taken lightly. No one wants to spend a lot of time on a loser. If I pick plays that aren't successful, I will lose my volunteers as well as my audience.
Even being selective, I read a hundred plays a year hoping to find five or six to produce. I read another hundred or more that I don't even finish reading. They might be okay but I have be very selective. If it has language that will offend my audience, I don't care how good it is, I won't do it. If it has a lot of young characters in it, I probably won't do it - I can't cast it. Earlier this year we did a relatively new play that called for a 21 year old actor. I contacted the playwright and told her I wanted to cast it older. I finally cast a woman in her early fifties in the role. The playwright attended closing night and loved the production.
I hate to admit it but if your play doesn't grab me in the first fifteen minutes, I probably won't finish it.
We don't do readings or workshops on new works unless the playwrights are local.
I understand it is a Catch-22: You need to have your play produced to get the royalty houses interested but 99.99% of the theaters look to the royalty houses for plays to produce.
Remember too, that you only get one bite at the apple: If you get me to read a bad script, don't expect to read another version of your script or your next masterpiece. I don't have the time (or desire) to help you make a piece of junk into something better. I think this happens far more often than you think. I have sent e-mail's back to some playwrights telling them we won't be doing their play. Some want a detailed analysis of what is wrong with it and some actually want me to "re-write it any way I want making any changes I think are necessary."
Start with your local theater and if you can't get them to do it, get the message. If you want to spend your own money on it, go the Fringe Festival route and get great reviews.
Doug
P.S. At last nights performance, the actors met a therapist who wanted them to perform at an upcoming conference. One contact leads to another and soon you have a buzz about your play and more and more theaters will present it.