STL - I don't think what you're saying is true at all. Sometimes, one just can't tell from a publication WHAT their rates are. "It's one of those questions that if you need to ask, then you don't need to write for them." -> Sometimes quality publications have surprisingly poor rates, and vice versa. I don't think either not posting rates OR the look of a publication gives any indicate. sometimes, you just HAVE to ask. And, when you ask, be polite, professional and straightforward.
Case in point - 2 competitive magazines... one is print, one digital. Print typically pays more, right? In this case- BIG wrong. The digital mag pays twice as much as the print publication. If I didn't ask, I wouldn't have known that the print pub was not worth my time.
Katie, absolutely, sometimes a magazine doesn't list rates because rates vary based on a writer's experience, the editor's budget, the difficulty of the story, or what the editor had for lunch that day. (three martinis or not?) LOL Okay, kidding about the last, mostly. But yeah.
Dawn