A while back I posted the results of an experiment I conducted to assess if book trailers increased hits and sales and were worth the effort (the detailed results of that experiment are still on my site Davisstories.com under the "article" button) The bottom line from studying four weeks of data was that there was no noticeable increase in site hits, HOWEVER, since then I have observed another interesting result.
Normally the views of my "Buy page" (where I list all the sources my books can be purchased) is roughly 20% of the deep hits to my site (stay >2 minutes). Since I placed the book trailers on my site, of those that view the trailers, the visits to the buy page has increased 300%. In other words, my site hit rate has not increased, but the visits to my buy page has increased three fold for those that view my book trailers at my site.
That result may justify doing another trailer for my new release out in Jan. I plan to check actual sales in 6 months when I get my next royalty statement to see if that actually translates to increased sales.
Just thought I'd pass it on.
Normally the views of my "Buy page" (where I list all the sources my books can be purchased) is roughly 20% of the deep hits to my site (stay >2 minutes). Since I placed the book trailers on my site, of those that view the trailers, the visits to the buy page has increased 300%. In other words, my site hit rate has not increased, but the visits to my buy page has increased three fold for those that view my book trailers at my site.
That result may justify doing another trailer for my new release out in Jan. I plan to check actual sales in 6 months when I get my next royalty statement to see if that actually translates to increased sales.
Just thought I'd pass it on.
