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View Full Version : Video Adverts On Paper - No Longer SF



BigWords
08-30-2009, 05:27 PM
It's on sale NOW (http://www.psfk.com/2009/08/embedded-video-ad-in-print-magazine.html).

Has anyone got their hands on the mag with the CBS advert yet? Does it live up to the expectations I have from watching Firefly?

(also, has anyone tried taking the tech apart to find out how it works?)

Folofop
08-30-2009, 05:30 PM
Oh wow! That is amazing, I had never heard of this.

Izz
08-30-2009, 07:00 PM
It's on sale NOW (http://www.psfk.com/2009/08/embedded-video-ad-in-print-magazine.html).

Has anyone got their hands on the mag with the CBS advert yet? Does it live up to the expectations I have from watching Firefly?

(also, has anyone tried taking the tech apart to find out how it works?)I haven't got the mag, and won't be able to, but i've been waiting for this for a while. The technology (at least the early application of it) has been around for a bit. From the snippet of the youtube video posted in the article you link to, it still looks early days as far as the presentation goes, but i doubt it'll be long before it snowballs.

The only problem i see with this is the fact that--at present--i don't think it's possible to mute or otherwise divert the sound. People who read magazines in public generally like doing so quietly (and those not reading magazines in public generally like those doing so to do so quietly too :D), so unless the means to divert the sound to headphones or whatever is implemented, this may end up as a passing gimmick rather than a persisting application.

BigWords
08-30-2009, 07:27 PM
I'm in two minds as to getting this shipped over to the UK. I really want to see how it is implemented, but the hassle is probably not going to be worth it.

The advancement of any technology lies in one area, and one area only. The internet and BlueRay were both heavily backed by pornography (which was why HD-DVD failed - no serious backing from adult entertainment), and this will live or die by the whims of Private, Hustler et al. The ability to mute or provide a line-out will come from that area.

small axe
08-31-2009, 04:03 PM
I'm pretty amazed by it. In a quasi-queasy, what dark beast lumbers towards Babylon now? kindah way ... but pretty "welcome to the future" amazed.

Any idea how much it costs to put one in each magazine?

LOG
09-01-2009, 06:30 PM
It's just the next step up from the audio in greeting cards.

Kitty Pryde
09-01-2009, 08:29 PM
ooh neat! I'll check the grocery store...

TMA-1
09-02-2009, 09:10 AM
As if adverts weren't annoying enough already...