Video Adverts On Paper - No Longer SF

BigWords said:

It's on sale NOW.

Has anyone got their hands on the mag with the CBS advert yet? Does it live up to the expectations I have from watching Firefly?

(also, has anyone tried taking the tech apart to find out how it works?)

Click to expand...

I haven't got the mag, and won't be able to, but i've been waiting for this for a while. The technology (at least the early application of it) has been around for a bit. From the snippet of the youtube video posted in the article you link to, it still looks early days as far as the presentation goes, but i doubt it'll be long before it snowballs.

The only problem i see with this is the fact that--at present--i don't think it's possible to mute or otherwise divert the sound. People who read magazines in public generally like doing so quietly (and those not reading magazines in public generally like those doing so to do so quietly too ), so unless the means to divert the sound to headphones or whatever is implemented, this may end up as a passing gimmick rather than a persisting application.