Pretty much the same thing you would do with a degree in marketing in any industry.
It might depend on what products you're talking about - but marketing is behind the releases of videos, magazines, toys. There's advertising. Branding. Online marketing. Event planning. Public relations.
Oversee ad campaigns, publicity campaigns, arrange for the promotion of new movies through poster, billboards, brochures, mailers, catalogs, websites, etc. I used to work in marketing--of the non-porn variety.
How successful do you want this woman to be? Coordinator is fairly low on the totem pole, although different companies throw different professional terms around. Coordinator isn't necessary a lot of responsibility.
It might go something like this: Assistant, Coordinator, Jr. Exec, Account Exec, etc.
ETA: It might be helpful if you can tell us what kinds of situations you need you MC to be in re: the job, and we can help you narrow it down.
I will always remember this CEO from this porn games company. I was doing marketing for a hardware company at the time and manning the booth at a major trade show. "You and I have something in common", she said, after going through the customary introductions. "We both work in the silicon business."
Turned out she had an MBA in Marketing from an Ivy-League school, and when it came to business, she walked the walk and talked the talk. I'll never forger her tag line.
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