Tip Sheets

Great questions, Nandi. I offered advice on how to write & construct them when I was interviewed on the topic by Startup Nation. They are designed to be sent like a news release w/out a cover letter. They stand alone & don't need any additional explanation.

However, I often use them as backup material when I'm pitching a specific article topic, and then I do attach the tip sheet to the pitch letter if it contains further supporting material for the idea I'm pitching (w/e-mail, that means the e-mail message is the pitch letter and I paste the tip sheet below the letter). Using my book Publicity for Nonprofits as an example, maybe I'm pitching a trade magazine read by nonprofit leaders on an article on how to write a compelling op-ed. If I've already written & distributed a tip sheet on how to write an op-ed, I'll say in my pitch letter, "I've attached a tip sheet that offers some of my advice on the subject." The tip sheet shows the editor I'm pitching that I have good ideas and will bring substance to an interview on the topic.

I hope this helps!

Sandy

I'm happy to share, Nandi!

Sandy