I've often wondered the same thing.
The only thing I can come up with is his name. It's Orlando, a city in Florida. The place where Disneyland is located and where old blue-haired ladies reside.
So, I'm thinking that his name evokes those feelings of desire and longing kids always felt for going to Disneyland. Combined with the "Aw..." cuteness of grandma and the warm feelings that evokes.
Then you add his last name: Bloom, and the feelings that must generate among women - of coming into their own, attaining womanhood, becoming something greater, fulfilling themselves and their goals.
I doubt that's his real name, so the guy's a genius. A sheer genius.