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I've read the stories on AW about self publishing, the pros, the cons, etc.
But nobody learned a better lesson than Mr. Lodge once in Archie Comics.
In this story, Mr. Lodge had written some sort of book and paid to have it published. He was really proud of it, but Veronica secretly didn't think it was very good. (The quotes Mr. Lodge read from it were really bad.)
He got the book into a local store and Veronica didn't want it to totally bomb, so she asked Archie if he could ask a few friends to go in and buy a copy.
So, Archie complied, and over the course of a day a stream of people went in and bought copies of Mr. Lodge's book.
Mr. Lodge called the bookstore later to ask how sales were, and the clerk told him they had sold out. The clerk was very surprised by this, too.
Mr. Lodge got very excited and called his printer, announcing it was a best seller and told them to print a huge number, maybe a thousand or five thousand, I forget which.
The next week or so, Mr. Lodge checks with the bookstore clerk who now angrily tells him that no copies of his book are selling and are all taking up space.
Confused, Mr. Lodge tells Veronica, who happily tells her father that she had Archie and a bunch of her friends buy his book so he wouldn't be disappointed if it didn't sell.
At the very end, the last panel shows Archie entering a room with stacks and stacks of books, and Mr. Lodge is pushing one of the stacks toward Archie, as Archie, entering, says that hoped Mr. Lodge liked how all those people bought his books.
It was funny to me at the time, and that was when I learned about the potential pitfalls of self-publishing.
Anyone remember this story?
But nobody learned a better lesson than Mr. Lodge once in Archie Comics.
In this story, Mr. Lodge had written some sort of book and paid to have it published. He was really proud of it, but Veronica secretly didn't think it was very good. (The quotes Mr. Lodge read from it were really bad.)
He got the book into a local store and Veronica didn't want it to totally bomb, so she asked Archie if he could ask a few friends to go in and buy a copy.
So, Archie complied, and over the course of a day a stream of people went in and bought copies of Mr. Lodge's book.
Mr. Lodge called the bookstore later to ask how sales were, and the clerk told him they had sold out. The clerk was very surprised by this, too.
Mr. Lodge got very excited and called his printer, announcing it was a best seller and told them to print a huge number, maybe a thousand or five thousand, I forget which.
The next week or so, Mr. Lodge checks with the bookstore clerk who now angrily tells him that no copies of his book are selling and are all taking up space.
Confused, Mr. Lodge tells Veronica, who happily tells her father that she had Archie and a bunch of her friends buy his book so he wouldn't be disappointed if it didn't sell.
At the very end, the last panel shows Archie entering a room with stacks and stacks of books, and Mr. Lodge is pushing one of the stacks toward Archie, as Archie, entering, says that hoped Mr. Lodge liked how all those people bought his books.
It was funny to me at the time, and that was when I learned about the potential pitfalls of self-publishing.
Anyone remember this story?
