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I am just starting out on a project that is aimed at a very distinct market segment: fathers of twins. I have done a wee bit of research and know that about 125,000 twins are born every year, which means that there are about 65,000 new fathers of twins every year.
Now, this is not a huge market but it is an ever-repeating one. My question: how big does a market need to be to interest publishers? Is this one just too small?
Now, this is not a huge market but it is an ever-repeating one. My question: how big does a market need to be to interest publishers? Is this one just too small?