Books are just as powerful as movies when it comes to their potential to prod our brains into such reactions as delight, pain and disgust, new research suggests.
In fact, reading any printed or electronic words, for instance, about someone unknowingly drinking a glass of sour milk is just as likely to make you gag as watching that scene in "There's Something About Mary," when the title character puts the, er, bodily fluid that she thinks is hair gel into her hair, the study finds.
